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Watsonville
July 26, 2026

Ag Commissioner releases annual Crop Report

SANTA CRUZ COUNTY—The 2020 Crop Report for the County of Santa Cruz has been released, detailing the region’s agricultural commodities during one of the most challenging years on record. The Crop Report is presented each year by Agricultural Commissioner Juan Hidalgo through the Department of...

Congressman Panetta announces farmworker aid

jimmy panetta farmworkers
ROYAL OAKS—Congressman Jimmy Panetta was on the Central Coast Thursday, touting two pandemic assistance programs he helped pass that will benefit agriculture workers and the industries that employ them. The Pandemic Response and Safety (PRS) Grant Program will provide $650 million in grants to food...

Local grower on cutting edge of organic farming

WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.  The tour was visiting Strong Agronomy, a management company that...

Watsonville farm, biotech company receives major grant from USDA

Since 2009, Blume Industries (BI) and Whiskey Hill Farms (WHF) have jointly operated a research and development incubator in Watsonville, aiming to find regenerative solutions for food, fuel and waste management. And now they will have the opportunity to expand their reach, sharing what they...

Supervisor Friend hosting tele-town hall to discuss farmworker protections

Zach Friend
Santa Cruz County Supervisor Zach Friend tonight will host a tele-town hall from 6-7pm with guest Tom AmRhein to talk about the Santa Cruz County Farm Bureau’s response to the Covid-19 pandemic. AmRhein, the former president of the Farm Bureau and the current chair of...

Event benefits Farm Discovery at Live Earth

“Pollinate!”, a farm to table, flower to table event, will be held Sept. 23 as Farm Discovery at Live Earth’s ninth annual farm dinner. It will feature local chefs, farmers, artisans and winemakers, celebrating the abundance of fruit and vegetable crops grown in the Santa Cruz area.

USDA announces new feeding program

WASHINGTON, D.C.—U.S. Secretary of Agriculture Sonny Perdue announced March 17 a collaboration with the Baylor Collaborative on Hunger and Poverty, McLane Global, PepsiCo and others to deliver nearly a million meals per week to students in a limited number of rural schools closed due...

Four days of activities at wine festival

Ranked 11th by last year’s U.S. food and wine festival calendar critics, the 2017 Paso Robles Wine Festival is scheduled for May 18-21 and will feature four days of dinners, tastings and educational seminars fit for both experienced and inexperienced pala

Purple power

Turning onto Bonny Doon Road from Highway 1 north of Santa Cruz, one can expect a number of different sights and smells. Wildflowers flank the paved road at first, pushing out onto the pavement persistently. Then there are damp, cool redwood groves. After

Driscoll’s to build first commercial vertical strawberry farm

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...
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Photo story: Adding color at the fairgrounds with flowers

People pitch in their efforts Thursday in planting at the Santa Cruz County Fairgrounds in preparation for the 2026 fair during its annual flower...

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