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Watsonville
February 17, 2026

PVWMA to bolster water conservation efforts

pvwma water conservation
WATSONVILLE—In December, the Pajaro Valley Water Management Agency (PVWMA) Board of Directors approved a $1.2 million water conservation program aimed at further bolstering the efforts already in place by farmers. PVWMA is partnering with the Resource Conservation District of Santa Cruz County (RCD) and the...

Education to empower

The Agriculture and Land-Based Training Association (ALBA) aims to give opportunities to aspiring farmers through various training programs. In the classroom and on the field, students at ALBA are taught everything from crop planning to business management.

California added to SNAP online pilot program

CALIFORNIA—U.S. Secretary of Agriculture Sonny Perdue recently announced the approval of a California and Arizona request to provide online purchasing of food to Supplemental Nutrition Assistance Program (SNAP) households.  This approval will allow these states to expedite the implementation of online purchasing with currently authorized...

2021 Crop Report released

SANTA CRUZ COUNTY—Santa Cruz County Agricultural Commissioner Juan Hidalgo released the 2021 Santa Cruz County Crop Report on Oct. 5, which shows a 3.4 percent increase in overall crop production values over the past year. Strawberries remain the top crop in Santa Cruz County, with...

Salinas Valley Fair to be held May 18-21

On May 18, the Salinas Valley Fair returns to King City for four days of family-friendly events, exhibits and activities.

National Agriculture Day scholarship, contest winners announced

WATSONVILLE—For years the Santa Cruz County Farm Bureau (SCCFB) and the Agri-Culture organization have hosted the National Agriculture Day Spring Luncheon. However, due to the current COVID- 19 pandemic, the March 18 event was postponed, and its future remains uncertain. Despite this, the two groups...

EcoFarm Conference returns in January

40th annual event promotes organic and sustainable farming MONTEREY BAY—More than 70 food and farming workshops and events await ecologically-minded farmers, ranchers, and all who support their success at the 40th EcoFarm Conference, which runs Jan. 22-25 in Pacific Grove.  Attendees will learn from leading experts...

From dry to drenched

After more than four years of devastating drought, 2017 saw California receive the wettest winter in more than 100 years.

Production moves forward at JSM Organics

For many farmers, the winter months are spent recovering from harvest season and getting ready to plant. Even in a Mediterranean climate like the Central Coast, it is common for farms to use the slower time to reassess. But at JSM Organics in Royal Oaks,...

Farm Discovery at Live Earth raises $87K for education, produce programs

WATSONVILLE—Watsonville-based organization Farm Discovery at Live Earth announced that it raised $87,800 at its annual benefit dinner on Sept. 24. “Mesa: Farm Discovery Fall Feast in the Fields” was held at Live Earth Farm in Watsonville, and drew attendance from across the region. Guests were...
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LEVEE MONEY The Pajaro River meanders through a course of trees and brush near downtown Watsonville.

Padilla, Schiff secure $54M for Pajaro River Levee

U.S. Sen. Alex Padilla announced Tuesday that he and Sen. Adam Schiff secured $54 million in federal funding for the Pajaro River Flood Risk...