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April 14, 2026

True Leaf named Second Harvest’s top donor

In a roomful of elected officials and non-profit agencies from all corners of Santa Cruz County, Second Harvest Food Bank revealed San Juan Bautista-based True Leaf Farms as its choice for 2019 Food Industry Donor of the Year. The ceremony served as the lunch event...

Four Winds Growers sees uptick in sales during pandemic

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.  Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...

Senior researcher joins Farm Fuel team

Dr. Joji Muramoto recently joined Farm Fuel part-time as senior researcher/consultant to conduct research improving the efficiency of mustard seed meal and ASD applications and products.

Paso Robles Lavender Festival returns for ninth year

About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree

Nonprofits, community groups celebrate farmworkers as lawmakers call for more support

watsonville farmworkers covid-19
WATSONVILLE—After working a long shift picking strawberries and greens, dozens of farmworkers and their families received the royal treatment thanks to a new program from El Pájaro Community Development Corporation. Called the Farmworker’s Family Dinner, the initiative treated 38 families—roughly 230 people—to meals from El...

Farm Bureau receives awards

The Santa Cruz County Farm Bureau (SCCFB) was honored with five County Activities of Excellence Awards, and was a finalist in the statewide Innovator Awards at the California Farm Bureau’s 104th meeting in early December. A local delegation of five attended the annual meeting in...

Group sparks conversation about Valley’s pesticide use

A newly formed community group with the vision of reducing the use of pesticides in the Pajaro Valley is taking on international berry giant Driscoll’s. The Campaign for Organic and Regenerative Agriculture (CORA) recently sent a letter to Driscoll’s CEO Miles Reiter calling for the...

Farm Discovery hosts annual benefit dinner at Live Earth Farm

A sweeping view of the Pajaro Valley and the Santa Cruz Mountains greeted guests to Farm Discovery’s benefit dinner Saturday evening at Live Earth Farm.

From dry to drenched

After more than four years of devastating drought, 2017 saw California receive the wettest winter in more than 100 years.

2019 EcoFarm Bus Tour to visit Pajaro Valley farms

The 39th Annual EcoFarm Conference will host its annual farm tour on Jan. 23.
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PVUSD announces Sustainable Schools Advisory group

Pajaro Valley Unified School District on Tuesday announced the formation of the Sustainable Schools Advisory, a group of 23 parents, staff and community members...