Focus on Agriculture

WATSONVILLE—Fall brings graduation to the Watsonville-based, national award-winning Focus Agriculture program, created by the Agri-Culture organization.  A ceremony and reception was held at the Pajaro Valley Historical Association’s Bockius-Orr house on Beach Street in Watsonville for Class 30 of the Focus Agriculture program in early...

WATSONVILLE—Guy George has been selected as the 2022 Farmer of the Year by the Santa Cruz County Farm Bureau. The annual award is presented to farmer(s) who have contributed “beyond their normal farming duties to help the community,” according to SCFB.  George has been farming in...

CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6. The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...

Water legislation recently introduced in the U.S. Senate recognizes the continued crisis facing water reliability in the West, according to the California Farm Bureau Federation (CFBF).

In 2014 Elizabeth Hoover, associate professor in Environmental Science, Policy, and Management at UC Berkeley, set out on a road trip across the U.S. Hoover covered 20,000 miles over four months, visiting 29 different Indigenous communities and asking everyone she met one question: How do...

Focus on Agriculture will soon be two years old.

Since 2017, Esperanza Community Farms in Watsonville has provided affordable organic produce to hundreds of local families, while aiming to promote healthy eating, sustainability and economic justice.  And now, thanks to a $50,000 grant from the No Kid Hungry Centering Equity Fund, Esperanza has linked...

A new program launched by the California Marine Sanctuary Foundation (CMSF), ReGen Monterey and Flipping Iron, Inc. is joining a growing effort to recycle more plastic from local farms and ranches. CMSF, an organization aiming to protect California’s coastal ecosystems and communities, conducted an assessment...

CALIFORNIA—As California recovers from a historic heatwave, the State Assembly last week passed three bills by Assemblymember Robert Rivas (D-Hollister) to help fight the climate crisis, incentivize sustainable agriculture, and advance environmental justice for all.  “California has ambitious environmental goals, and the advancement of my...

WATSONVILLE—While some will be celebrating the birthday of activist and labor leader Cesar Chavez on March 31, a major raspberry grower in Watsonville will close its doors, and hundreds of employees will be laid off. A representative at Premiere Raspberries, LLC confirmed the closure Thursday...