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Watsonville
April 14, 2026

Apple season in full swing at Pista Farmlands

Apple harvest is underway, and at Pista Farmlands in the Pajaro Valley, the season is shaping up to be a bountiful one. Pista Farmlands is a 75-acre plot of land about one parcel northwest of Watsonville, consisting mostly of apple orchards that supply fruit to...

Sambrailo sees major growth in sustainable packaging line

WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

Supervisor Friend hosting tele-town hall to discuss farmworker protections

Zach Friend
Santa Cruz County Supervisor Zach Friend tonight will host a tele-town hall from 6-7pm with guest Tom AmRhein to talk about the Santa Cruz County Farm Bureau’s response to the Covid-19 pandemic. AmRhein, the former president of the Farm Bureau and the current chair of...

Key environmental legislation passes assembly

CALIFORNIA—As California recovers from a historic heatwave, the State Assembly last week passed three bills by Assemblymember Robert Rivas (D-Hollister) to help fight the climate crisis, incentivize sustainable agriculture, and advance environmental justice for all.  “California has ambitious environmental goals, and the advancement of my...

County agriculture copes with heat, fires

The worst wildfires in California’s history have burned more than 3 million acres, about 3 percent of the state’s total acreage, and included Santa Cruz County vineyards, orchards and tree farms. The fires scorched fields, destroyed barns, melted irrigation lines and disrupted power, water...

Farm Discovery’s Sprouts Camp set for June 26-30

Education is key at Farm Discovery. Over the years, the Watsonville nonprofit organization, held at Live Earth Farm, has offered a number of programs, camps and events to inspire youth and their families to learn about agriculture.

EcoFarm welcomes new executive director

The Ecological Farming Association (EcoFarm) recently announced Andy Fisher as its new Executive Director. The selection was made after an extensive national search.

USDA Secretary visits Watsonville

Hosted by Congressman Jimmy Panetta and joined by Congressman Doug LaMalfa, the trio fielded questions from farmers, farmworkers and other agriculture industry personnel from across the Central Coast to discuss policies and federal programs in hopes of improving and investing in agriculture innovation.

Entries sought for Central Coast Wine Competition

Entries are now being accepted for the Central Coast Wine Competition (CCWC), which takes place June 21-22 in Paso Robles.

EcoFarm bus tour rolling through Pajaro Valley

WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...
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PVUSD announces Sustainable Schools Advisory group

Pajaro Valley Unified School District on Tuesday announced the formation of the Sustainable Schools Advisory, a group of 23 parents, staff and community members...