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Watsonville
February 17, 2026

Farmers, ranchers celebrate defeat of split-roll tax measure

pandemic unemployment santa cruz county
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll tax measure on the Nov. 3 ballot. The initiative, Proposition 15, would have allowed reassessment and higher property taxes on a...

Ag Commissioner releases annual Crop Report

SANTA CRUZ COUNTY—The 2020 Crop Report for the County of Santa Cruz has been released, detailing the region’s agricultural commodities during one of the most challenging years on record. The Crop Report is presented each year by Agricultural Commissioner Juan Hidalgo through the Department of...

USDA Secretary visits Watsonville

Hosted by Congressman Jimmy Panetta and joined by Congressman Doug LaMalfa, the trio fielded questions from farmers, farmworkers and other agriculture industry personnel from across the Central Coast to discuss policies and federal programs in hopes of improving and investing in agriculture innovation.

Farmer talks sprouts, philanthropy

Bontadelli Farms hard at work after successful growing season.

State receives funding to boost California small business exports

The California Department of Food and Agriculture (CDFA) and the Governor’s Office of Business and Economic Development (GO-Biz) have received a grant to help the state’s small businesses boost trade and exports abroad.

Land Trust conserves 178-acre farmland

WATSONVILLE—The Land Trust of Santa Cruz County recently announced that it secured a conservation easement for the 178-acre Tynan Ranch, located one-half mile from the current urban growth line of the City of Watsonville off of Lakeview Road. Tynan Ranch has been in production for...

Rivas named Assembly Ag Committee Chair

CALIFORNIA—Assemblymember Robert Rivas (D-Hollister) has been named Chair of the Assembly Agriculture Committee by Speaker Anthony Rendon (D-Lakewood). Raised in farmworker housing, Rivas represents the 30th Assembly District, which includes the agriculture-rich Salinas and Pajaro valleys on the Central Coast.  “My district is known as...

Agri-Culture now accepting applications for Jimmie Cox Memorial Scholarship

$4,000 award is for a student entering or currently attending college and majoring in agriculture.

California Strawberry Commission supports every aspect of the industry

The record-breaking 2017 rainy season gave rise to many challenges and opportunities for California farmers. Some crops were waterlogged, unable to thrive in such wet conditions. But as for the Pajaro Valley’s primary crop — strawberries — this past winte

Pilot program weighs notification of pesticide use

WATSONVILLE—A new pilot program to inform residents of hazardous pesticide applications at area farmlands, under the umbrella of the Santa Cruz County Agricultural Commissioner’s Office, will go into motion in August.  The program was outlined by Agricultural Commissioner Juan Hidalgo at a community meeting at...
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LEVEE MONEY The Pajaro River meanders through a course of trees and brush near downtown Watsonville.

Padilla, Schiff secure $54M for Pajaro River Levee

U.S. Sen. Alex Padilla announced Tuesday that he and Sen. Adam Schiff secured $54 million in federal funding for the Pajaro River Flood Risk...