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Watsonville
July 26, 2026

Ag industries buoyed by federal loans

CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6. The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...

Salinas, Soledad celebrate National Salad Month

In celebration May as National Salad Month and in recognition of the agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of a variety of fruits and vege

EcoFarm welcomes new executive director

The Ecological Farming Association (EcoFarm) recently announced Andy Fisher as its new Executive Director. The selection was made after an extensive national search.

Perdue sworn in as 31st U.S. Secretary of Agriculture

Sonny Perdue was sworn in as the 31st U.S. Secretary of Agriculture by fellow Georgian and Associate Justice of the U.S. Supreme Court Clarence Thomas in a brief ceremony at the Supreme Court building.

Driscoll’s to build first commercial vertical strawberry farm

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...

Local nursery buzzing amidst pandemic, winter months

With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice. Sierra Azul...

2019 EcoFarm Bus Tour to visit Pajaro Valley farms

The 39th Annual EcoFarm Conference will host its annual farm tour on Jan. 23.

Templeton Wine Festival returns

The fifth annual Templeton Wine Festival, hosted by the Templeton Chamber of Commerce, is set to return Saturday, May 6. Held at Templeton Park, located at 550 Crocker St., from 1-5 p.m., the festival is one of the area’s biggest celebrations and has beco

2021 Crop Report released

SANTA CRUZ COUNTY—Santa Cruz County Agricultural Commissioner Juan Hidalgo released the 2021 Santa Cruz County Crop Report on Oct. 5, which shows a 3.4 percent increase in overall crop production values over the past year. Strawberries remain the top crop in Santa Cruz County, with...

Rotary Club’s Pioneer Series kicks off

On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.
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Photo story: Adding color at the fairgrounds with flowers

People pitch in their efforts Thursday in planting at the Santa Cruz County Fairgrounds in preparation for the 2026 fair during its annual flower...

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