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July 26, 2026

Paso Robles Lavender Festival returns for ninth year

About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree

Farm Discovery at Live Earth raises $87K for education, produce programs

WATSONVILLE—Watsonville-based organization Farm Discovery at Live Earth announced that it raised $87,800 at its annual benefit dinner on Sept. 24. “Mesa: Farm Discovery Fall Feast in the Fields” was held at Live Earth Farm in Watsonville, and drew attendance from across the region. Guests were...

Pilot program weighs notification of pesticide use

WATSONVILLE—A new pilot program to inform residents of hazardous pesticide applications at area farmlands, under the umbrella of the Santa Cruz County Agricultural Commissioner’s Office, will go into motion in August.  The program was outlined by Agricultural Commissioner Juan Hidalgo at a community meeting at...

Templeton Valley Farms’ organic bounty

Every Friday locals pick up their allocated farm share boxes outside a small brown barn up Climbing Tree Lane. Rows and rows of laid back, suntanning sunflowers line the fence at the CCOF certified organic, sustainable Templeton Valley Farms, and it’s quiet – other than some purple berry-stained-faced children coming back from the new U-pick berry tents, and neighbors chatting with Angela, who mans the farm stand, who will describe with her Berlin accent, how to cook any vegetable the healthy way.

Ag Tech Summit returns to Hartnell College

NOTE: This article was contributed by the King City Rustler SALINAS—The Salinas Valley Ag Tech Summit returns to Hartnell College on March 17-18, promising another deep dive into the latest tactics, equipment and thinking to maximize profit and consumer satisfaction in the fresh produce industry. The...

Watsonville Farmers’ Market thrives in winter months

WATSONVILLE—The Watsonville Certified Farmers’ Market continues to offer an array of fresh fruits and vegetables, and gives back to the community every Friday in downtown Watsonville. While many shoppers stop by for a bag of kettle corn, fresh flowers, eggs, hot prepared foods or a...

Ag Calendar | November 2019

Nov. 22 Pumpkin Floral Workshop Sarah’s Vineyard, 4005 Hecker Pass Hwy., Gilroy Come visit Sarah’s Vineyard 6:30-8:30 p.m. for the 3rd Annual Pumpkin Floral Workshop to create a centerpiece for your Thanksgiving table using fresh cut flowers and fall accents. Tickets are $65 for the public and...

Open Farm Tours returns to the Pajaro Valley

Farms across the Pajaro Valley will open to the public for two days of family-friendly activities Oct. 12-13.

Rotary Club’s Pioneer Series kicks off

On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.

A chat with Integrity Wines’ Mark Hoover

Integrity Wines, located at the Watsonville Municipal Airport, has been in Watsonville for two years.
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Photo story: Adding color at the fairgrounds with flowers

People pitch in their efforts Thursday in planting at the Santa Cruz County Fairgrounds in preparation for the 2026 fair during its annual flower...

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