Supervisors delay decision on animal rules
SANTA CRUZ—The Santa Cruz County Board of Supervisors on Tuesday tabled a motion to make changes to the county’s animal welfare rules after organizations that run animal-based events expressed concern about the rules’ effects.
The new rules would, among other things, have prohibited using live...
Auction raises $2.1M at Salinas Valley Fair
With the theme “Cowboy Up and Wind Down,” the 2017 Salinas Valley Fair brought thousands of visitors to South County and featured the annual Junior Livestock Auction, which raked in $2.1 million from the sale of 950 animals.
Strawberries once again take top spot as crop values rise
MONTEREY COUNTY—Monterey County agriculture’s gross production value bounced back by 4.8% in 2021 to just over $4.1 billion, despite the ongoing Covid-19 pandemic that also resulted in supply chain shortages.
This increase represents a $190 million rise from 2020, when the gross production value was...
Rotary Club’s Pioneer Series kicks off
On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.
California added to SNAP online pilot program
CALIFORNIA—U.S. Secretary of Agriculture Sonny Perdue recently announced the approval of a California and Arizona request to provide online purchasing of food to Supplemental Nutrition Assistance Program (SNAP) households.
This approval will allow these states to expedite the implementation of online purchasing with currently authorized...
Rose Society to kick off pruning classes this weekend
WATSONVILLE—The Monterey Bay Rose Society (MBRS) will once again be holding its annual series of free rose pruning classes at various locations across the region.
Things kick off Saturday at 10:30am at the Display Rose Garden at the Santa Cruz County Fairgrounds, 2601 E. Lake...
Farmers, ranchers celebrate defeat of split-roll tax measure
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll tax measure on the Nov. 3 ballot.
The initiative, Proposition 15, would have allowed reassessment and higher property taxes on a...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
Embracing a new approach to wildlife control
When an animal is spotted by humans in the wild, it is often an exciting and awe-inspiring moment. Many of us are intrigued by wild animals — from grazing deer to stealthy mountain lions. If taught right, we know how to interact with them, keeping our distance and respecting their behavior.
Farm, biotech company secures more grants for education programs
In 2021, biotech company Blume Industries (BI) and Whiskey Hill Farms (WHF) became recipients of The Farmer Rancher Grant, a major grant from the U.S. Department of Agriculture’s (USDA) Western Division of Sustainable Agriculture Research and Education (SARE).
The grant aims to support farmers and...
Aptos baseball ousted by top seed Menlo in a walk-off loss...
Aptos High was ousted from the Central Coast Section baseball playoffs in heartbreaking fashion following a walk-off 7-6 loss in nine innings to top...























