California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
Farm history gets new life
WATSONVILLE—Heavy-duty earth-moving equipment rumbled into gear at the Santa Cruz County Fairgrounds over the past week, reshaping a chunk of land at the Agricultural History Project to make way for the expansion of the Living History Farm.
Situated near the entrance of the fairgrounds, the...
Leaders selected for 2020 Focus Agriculture class
WATSONVILLE—A group of 21 community leaders have been selected for Class 31 of the Focus Agriculture program.
The “first-in-the-nation” program, created by Watsonville’ Agri-Culture organization, is designed to teach community leaders about agriculture in Santa Cruz County and the Pajaro Valley.
After receiving a number...
King City ag teacher earns national recognition
King City High School agriculture teacher Lauren Peterson has been named this year’s Region 1 winner of the National Association of Agricultural Educators’ Outstanding Young Member Award, which recognizes agriculture teachers nationwide for their exceptional civic and professional leadership.
USDA announces increase to CalFresh benefits
WATSONVILLE—Starting on Oct. 1, anyone receiving Supplemental Nutrition Assistance Program (SNAP) benefits, known in California as CalFresh, will see a slight increase to the amount they receive each month.
The changes to the federal Thrifty Food Plan comes thanks to the U.S. Department of Agriculture...
Watsonville organization establishes produce distribution
WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...
Citrus are summery winter fruits | Horticulture
By Tony Tomeo
Citrus seem like such summery fruits. Chilled lemonade and lemon meringue pie are best during warm weather. There are certainly plenty of lemons that ripen randomly throughout the year, and plenty that last for months on their trees. Most limes, some grapefruits...
County agriculture copes with heat, fires
The worst wildfires in California’s history have burned more than 3 million acres, about 3 percent of the state’s total acreage, and included Santa Cruz County vineyards, orchards and tree farms. The fires scorched fields, destroyed barns, melted irrigation lines and disrupted power, water...
Key environmental legislation passes assembly
CALIFORNIA—As California recovers from a historic heatwave, the State Assembly last week passed three bills by Assemblymember Robert Rivas (D-Hollister) to help fight the climate crisis, incentivize sustainable agriculture, and advance environmental justice for all.
“California has ambitious environmental goals, and the advancement of my...
Farm, biotech company secures more grants for education programs
In 2021, biotech company Blume Industries (BI) and Whiskey Hill Farms (WHF) became recipients of The Farmer Rancher Grant, a major grant from the U.S. Department of Agriculture’s (USDA) Western Division of Sustainable Agriculture Research and Education (SARE).
The grant aims to support farmers and...
Photo story: Adding color at the fairgrounds with flowers
People pitch in their efforts Thursday in planting at the Santa Cruz County Fairgrounds in preparation for the 2026 fair during its annual flower...




















