Focus on Agriculture

When Dick Peixoto decided in 1996 to convert his 55-acre farm in Watsonville to an organic production, he wasn’t sure if he’d made the right decision.  Peixoto had been farming conventionally for years, and back then, organic produce was a specialty—something only smaller farms tended...

AROMAS—The Land Trust of Santa Cruz County plans to protect nearly all of the 2,640-acre Rocks Ranch in Aromas from development, the organization announced Feb. 11. The ranch has been in the spotlight recently following the San Benito County Supervisors’ intent to rezone a portion...

WATSONVILLE—The Watsonville Certified Farmers’ Market continues to offer an array of fresh fruits and vegetables, and gives back to the community every Friday in downtown Watsonville. While many shoppers stop by for a bag of kettle corn, fresh flowers, eggs, hot prepared foods or a...

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

CENTRAL COAST—The California cut flower industry has changed drastically in the last 30 years. Once controlling more than half of cut flower sales in the U.S., it has gradually been overtaken by competition from overseas growers. The Pajaro Valley, once a mecca of rose growing,...

An eager group of fifth graders filed through fresh beds of dirt at Whisky Hill Farm (WHF) in Watsonville Sept. 13, ready to plant their very own seedlings.  Laura Arnow’s fifth grade class from Calabasas Elementary School were there to finally transplant crops they had...

WATSONVILLE—A new pilot program to inform residents of hazardous pesticide applications at area farmlands, under the umbrella of the Santa Cruz County Agricultural Commissioner’s Office, will go into motion in August.  The program was outlined by Agricultural Commissioner Juan Hidalgo at a community meeting at...

CENTRAL COAST—Pandemic-related losses to California farms, ranches and agricultural businesses will range between $5.9 billion and $8.6 billion this year, according to an economic study released June 23. The analysis says the state’s $50 billion agricultural sector has already suffered $2 billion in losses so...

Apple harvest is underway, and at Pista Farmlands in the Pajaro Valley, the season is shaping up to be a bountiful one. Pista Farmlands is a 75-acre plot of land about one parcel northwest of Watsonville, consisting mostly of apple orchards that supply fruit to...