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Watsonville
September 17, 2025

Cars and Coffee hits East Lake Village

People check out a string of early-day cars and trucks Saturday in East Lake Village Shopping Center
People check out a string of early-day cars and trucks Saturday in East Lake Village Shopping Center during the weekly Cars and Coffee event. The free event staged 41 vehicles with owners on hand to field questions and conversation about what goes into keeping...

Fox to move headquarters to Georgia

Fox Factory Holding Corp announced Wednesday that it will move some of its operations from Watsonville to Reno, Nev. next spring, while relocating its corporate headquarters in Scotts Valley to its existing offices in Georgia by the end of the year.

County Supervisor candidate Dutra faces sexual assault lawsuit

jimmy dutra
WATSONVILLE—A man has filed a civil lawsuit in Santa Cruz County Superior Court, claiming that 4th District Supervisorial candidate Jimmy Dutra molested him when he was 12. A case management conference is scheduled for Feb. 3. The Pajaronian typically does not name victims in stories involving...

Watsonville named City of the Month by State Library

Watsonville, incorporated in 1868, was selected for its “historic nature” and its many historical societies and museums that celebrate “everything from the region’s rich agricultural heritage to its fire department,” according to the State Library’s website.

Esperanza Community Farms receives $50k grant

Since 2017, Esperanza Community Farms in Watsonville has provided affordable organic produce to hundreds of local families, while aiming to promote healthy eating, sustainability and economic justice.  And now, thanks to a $50,000 grant from the No Kid Hungry Centering Equity Fund, Esperanza has linked...

SC Warriors donate masks to Loaves and Fishes

Santa Cruz Warriors mask distribution
WATSONVILLE—The Santa Cruz Warriors’ season ended more than seven months ago—it was cut short due to the Covid-19 pandemic—but the NBA G League franchise has found different ways to score points in the Santa Cruz County. Team mascot Mav’Riks on Oct. 12 dropped off a...

Photos: Watsonville pump track opens

Watsonville Pump track
The Ramsay Park Pumptrack, the only asphalt-covered pump track in Santa Cruz County, officially opened on Tuesday in Watsonville. On April 11 from 1:30-4:30pm Mountain Bikers of Santa Cruz, who built the track, will hold a special all-girls pump track event. The event is...

Ella’s at the Airport closes

Sign for the restaurant Ella's at the Airport
A sign in the window of the popular eatery at the Watsonville Municipal Airport, said the sudden closure was due to “unexpected circumstances.”

Yamashita Market a beacon of Watsonville’s Japanese history

watsonville japanese
Editor’s note: This is the first entry of a weekly four-part series about the Pajaro Valley’s Japanese community. The series will culminate on Aug. 14, coinciding with this year’s celebration of the Obon Festival, a cultural and religious Japanese event honoring one’s ancestors.  By Hugh...

Demolishing the past for a new Starbucks

A piece of Watsonville’s history was torn to the ground Monday as a wrecking crew demolished the Taqueria Mi Tierra restaurant on Freedom Boulevard.  The building was once a popular A&W drive-in restaurant, Rosa’s Mexican restaurant and Mi Tierra until they closed last year.  Plans now...
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Prep Athletes of the Week: MVC’s Boston Ashe; St. Francis’ Maya...

The Pajaronian’s Prep Athletes of the Week were selected based on their performances during the week of Sept. 8-14. Coaches and athletic directors are...