Opinion

Trust is not built on words alone—it is forged through action, teamwork, and empathy. This holds true in times of prosperity, but is even more critical during hardship and crisis. Few experiences unite people like the shared journey from loss to pain, to recovery,...

By Dan Pulcrano, Pajaronian CEO When Watsonville issued a request for proposals on the city-owned Porter Building in late 2019, the idea of restoring a historic gem caught our eye. Our company has deep roots in this region and has purchased and rehabilitated...

As the year comes to end, I want to take a moment to wish you a Merry Christmas and a Happy Holiday Season. I also want to share some of the county’s major initiatives we’ve been working on during the past year.

Letters to the Editor, May 25, 2018

You shop here, you dine here and you work here. Now, we want to know what you think is the best of the best in the Pajaro Valley.

Letters to the Editor for the week of Aug. 23, 2019.

The California State Senate has recognized May as Cystic Fibrosis Awareness Month with the passage of Senate Resolution 34, which I was proud to have authored. This designation will help bring attention to this life debilitating disease.

Over the past five years, we’ve learned how to navigate successive disasters in Santa Cruz County.  We fill sandbags, dig ditches, clear fallen trees, clean up debris, distribute food and help folks cover critical expenses when they are out of work due to shutdowns, floods,...

How quickly we forget. Recent activity centers around the levee system on the Pajaro River. Yet, the first flooding in 2023 was in Watsonville, when the Salsipuedes and Corralitos Creeks overflowed. There are lessons from that flooding that need to be applied to those...