Focus on Agriculture

Doron Comerchero, founder and executive director of Food What?!, will be the featured speaker at the 2019 National Agriculture Day Spring Luncheon on March 13.

When Dick Peixoto decided in 1996 to convert his 55-acre farm in Watsonville to an organic production, he wasn’t sure if he’d made the right decision.  Peixoto had been farming conventionally for years, and back then, organic produce was a specialty—something only smaller farms tended...

About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...

CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6. The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...

In a roomful of elected officials and non-profit agencies from all corners of Santa Cruz County, Second Harvest Food Bank revealed San Juan Bautista-based True Leaf Farms as its choice for 2019 Food Industry Donor of the Year. The ceremony served as the lunch event...

Ann López’s humanitarian journey began through her own education.

Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.

Apple harvest is underway, and at Pista Farmlands in the Pajaro Valley, the season is shaping up to be a bountiful one. Pista Farmlands is a 75-acre plot of land about one parcel northwest of Watsonville, consisting mostly of apple orchards that supply fruit to...

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...