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Watsonville
October 26, 2025

Strawberries once again take top spot as crop values rise

MONTEREY COUNTY—Monterey County agriculture’s gross production value bounced back by 4.8% in 2021 to just over $4.1 billion, despite the ongoing Covid-19 pandemic that also resulted in supply chain shortages. This increase represents a $190 million rise from 2020, when the gross production value was...

Key environmental legislation passes assembly

CALIFORNIA—As California recovers from a historic heatwave, the State Assembly last week passed three bills by Assemblymember Robert Rivas (D-Hollister) to help fight the climate crisis, incentivize sustainable agriculture, and advance environmental justice for all.  “California has ambitious environmental goals, and the advancement of my...

Keeping the tradition alive

Walking through a rose garden, it can be hard to resist bending down to take a whiff of at least one flower.

Eco Farm keynote addresses food sovereignty for Indigenous communities

In 2014 Elizabeth Hoover, associate professor in Environmental Science, Policy, and Management at UC Berkeley, set out on a road trip across the U.S. Hoover covered 20,000 miles over four months, visiting 29 different Indigenous communities and asking everyone she met one question: How do...

Paso Robles Lavender Festival returns

Far more than just a pretty face, lavender — with its tiny purple blooms and distinctive perfume — has become one of the most popular plants all across the county. To celebrate its many purposes, the Central Coast Lavender Growers Association and Paso Rob

Ag Calendar | Aug. 2019

Some agriculture, farm and food events happening this month throughout Santa Cruz and Monterey counties.

From dry to drenched

After more than four years of devastating drought, 2017 saw California receive the wettest winter in more than 100 years.

Farmer talks sprouts, philanthropy

Bontadelli Farms hard at work after successful growing season.

Ag industries buoyed by federal loans

CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6. The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...

Monterey County Fair announces 2017 award winners

The 81st Annual Monterey County Fair, held Aug. 31-Sept. 4, has announced the winners of its Home Arts Sweepstakes, Assorted Home Arts Awards and Gardens and Floriculture department awards, as well as the local 4-H and FFA club winners.
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Police seeking 12-year-old couple on lam

Watsonville police Saturday were looking for a 12-year-old girl who took her mothers car and went on the run with her 12-year-old boyfriend, and...

Supervisors table Kratom ban