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Watsonville
September 20, 2026

New eateries settle into Aptos Village

APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.  But days later those plans...

California Pajarosa navigates a changing industry

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

City’s initial pandemic budget report brings optimism

Watsonville
WATSONVILLE—The Covid-19 pandemic has not yet been as harsh on Watsonville’s economy as predicted, but Finance Department Director Cindy Czerwin at Tuesday’s City Council meeting said it is still too early to “feel totally confident” about the City’s financial future. The City’s sales tax revenues...

Santa Cruz Veterans Alliance readies to open Watsonville dispensary

Santa Cruz Veterans Alliance
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana. Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...

Markets prep for Thanksgiving orders

freedom meat lockers sarah lewis jeff bassmann
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in. “I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...

REI to open new store in Santa Cruz

REI Santa cruz
SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18. The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....

Miches and Ceviches grows from humble, online beginnings

Miches and Ceviches Watsonville
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let her get a good night’s rest. “I felt like something else was calling me,” she said. She remembers waking up in the...

Covid-19 restrictions loosen as Santa Cruz County sees fewer cases

Watsonville coronavirus
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers. The move means that the county is seeing 1-3.9 new cases per 100,00 in population....

Roaring Camp takes over Watsonville freight service

roaring camp watsonville progressive rail
WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses. Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release. Roaring Camp CEO Melani Clark said the...
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Missed opportunities prove costly for Aptos in loss to King City...

At times, all it takes is one or two lucky plays for a team to catch momentum at the right time. That wasn’t the case...