Are you ready for Mother’s Day?
Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.
County will purchase West Marine building, consolidate Watsonville services
WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there.
The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
El Pájaro CDC partners with Staff of Life
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center.
El Pájaro CDC, which aims to support small business entrepreneurs by...
Popular Watsonville eatery expands to Aptos
In 2019, a new kind of restaurant settled into The Hangar complex near Watsonville Municipal Airport. Mr. Z’s Crepes and Teas, created by owner Rocky Patel, offers a wide selection of offerings: Fresh savory and sweet crepes, bubble teas, waffles, acai bowls, coffee drinks...
Seascape Village Fitness
Seascape Village Fitness believes in creating a customized plan for you. Which bings you the results you are looking for. “We don’t believe in just turning you loose in the gym, leaving you feeling frustrated and abandoned.” A training coach will work with you each and every time you come in.
Head of local farmers market takes over Pinto Lake City Park
WATSONVILLE—A familiar face has stepped in as the new operator of Pinto Lake City Park.
Jesus Madrigal, the president of the Watsonville Farmers Market, was recently named concessionaire for the city’s share of Pinto Lake. His company’s vision for the 78-acre park—70 of which are...
El Frijolito expanding and remodeling
WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St.
Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...
Wine event reignites vacant downtown location
WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.
The event, spearhead by Neva Hansen, will feature wines from Anatum Winery, Wargin Wines,...
Man arrested for agriculture-related crimes
A Prunedale man was arrested Nov. 26 on suspicion of a lengthy list of agriculture-related crimes including theft of a tractor.
On Oct. 22, deputies...





















