Business

WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.  With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect. The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...

Winemaker Alex Prikazsky says it had always been a dream of her father, Bob Prikazsky, to open a winery someday. “My folks would go tasting on the weekends,” she said. “We’d go to wine auctions together. There was always this idea in the back of...

WATSONVILLE—Work continues on Laundry Day, the new Laundromat on the corner of Brennan Street and East Lake Avenue.  Situated in the former Union Bank (and Watsonville Federal Savings and Loan before that), the remodeling project, which has gone on for more than a year, is...

WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years. If it’s new wiper blades, a smog check or full-blown valve job...

When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown. That was despite some pushback from friends, who had concerns about her safety and that of her clients.  Artemisia, ever the...

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...

WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...

Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.  However, one thing that has not changed is high demand.  “The demand for landscaping continues to climb with no real signs of slowing down,” said...