Business

CORRALITOS—Late Monday morning the Five Mile House in Corralitos was bustling with activity for the first time in 12 years. Blossom’s Farmstore & Coffee Shop now occupies the landmark Spanish-style building on the corner of Freedom Boulevard and Corralitos Road, which has housed various businesses...

Limited rides at the Santa Cruz Beach Boardwalk reopened April 1 following state public health guidelines. Boardwalk rides have been closed since March 2020 due to Covid-19, although they operated for a brief time in November. Ride reservations, which have been selling out daily,...

WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.  The tour was visiting Strong Agronomy, a management company that...

WATSONVILLE—The outside of the historic Tuttle Mansion is currently adorned with electric Christmas lights for the first time ever. While the iconic Watsonville home, designed by architect William Weeks, seems like the perfect structure for holiday decorations, there is a reason why it hasn’t undergone...

APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

SANTA CRUZ—In an effort to meet public transit safety standards set during the Covid-19 pandemic, officials at Santa Cruz METRO at a Wednesday press conference showcased the safety and precautionary measures they have put in place. Santa Cruz County Supervisor John Leopold and METRO Board...

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...

APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu. The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...