Business

WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in the coming year. The City Manager’s office has received numerous complaints about food trucks from several brick-and-mortar restaurant owners over the...

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters. According to Santa Cruz Police spokeswoman Joyce Blaschke, the...

WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect. The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...

Nita Gizdich, owner and founder of Gizdich Ranch, has been selected as the 2018 “Friend of Scouting.”

SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the doors for the first time, allowing employees’ friends and family a peek before the store opens Friday. An abbreviation of Recreational...

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees. Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...

WATSONVILLE—More than 100 people gathered in front of the newly rebuilt McDonald’s restaurant on Freedom Boulevard Tuesday for a grand reopening celebration. The business, located at 1598 Freedom Blvd., replaces the one originally built in 1974, which had remained at the same location until demolition...

WATSONVILLE—Watsonville’s newest charter school now has a permanent home, and a long-vacant building on the Main Street corridor will soon have a new tenant. Watsonville Prep School, which opened in August with 180 kindergarteners, first- and second-grade students, plans to occupy the second floor of...