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Watsonville
January 2, 2026

PV Chamber awards scholarships

PV Chamber
WATSONVILLE—The Pajaro Valley Chamber of Commerce and Agriculture recently announced the recipients of the 2020 Pajaro Valley Chamber Foundation Scholarship. Local high school students Antonio Hueso-Fernandez and Jessica Rodriguez-Reyes were each awarded a $1,000 scholarship. Hueso-Fernandez is a graduating senior at Aptos High School and will...

Are you ready for Mother’s Day?

Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.

First business opens in Aptos Village

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

Local nursery sees uptick in business during pandemic

With the pandemic outbreak, most of us heard this warning many times: Stay at home. But that could have been softened a little bit with: “Stay at home and in the garden.” Because, for many of us, that’s what happened: People started plowing deep...

Graniterock, local activists launch huge solar project

Graniterock solar power farm
AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.  But is also home...

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Thriving among the giants

Stephanie Siqueiros
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...

As business expo returns, locals share optimism for 2022

Pajaro valley Business Expo
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...

Granite Construction celebrates 100 years

Granite Construction
WATSONVILLE—It has been one century since Granite Construction was founded,  and since then it has become a construction juggernaut, with subsidiaries throughout the U.S. and projects that include dams, interstate highways, airport runways and skyscrapers. The company celebrated its centennial birthday on June 23 at...

Orchard offers u-pick roses, outdoor fun

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...
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PV girls’ basketball hosts first annual toy drive event on campus

A little more than 100 Pajaro Valley Unified School District students received an early Christmas present at Pajaro Valley High’s first annual toy drive...