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Watsonville
February 10, 2026

Photo: National 9 Motel in downtown razed

National 9 motel watsonville
A crew from Randazzo Enterprises use an excavator to demolish the National 9 Motel in downtown Watsonville Wednesday to make way for a four-story, 80-room Hilton Home2 Suites hotel. Approved as a La Quinta Inn by the Watsonville City Council in 2016 and revised...

Hideout restaurant on the mend

Work is moving ahead on The Hideout restaurant that sustained massive damage in a fire in May.

Community voices support for PV Arts Porter Building pitch

Porter Building watsonville
WATSONVILLE—More than two dozen community members at Tuesday night’s Watsonville City Council meeting showed resounding support for the Pajaro Valley Arts Council’s planned rebuild of the historic Porter Building, a City of Watsonville-owned property at the gateway of downtown. And a competing proposal from...

Beer Mule opens in Watsonville

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

City budget buoyed by sales tax revenue ‘bubble’

watsonville sales tax budget
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Watsonville Staff of Life set to open March 30

Watsonville staff of life
WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food and natural products long before those concepts hit the mainstream. Founders Richard Josephson and Gary Bascou launched the business as a...

Heritage Chocolates Corralitos a local, family affair

More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees. Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...

Harbor Freight opens doors

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

New electric supply store opens in Watsonville

Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.
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PVUSD board to mull ‘stay-away letter’ for Medina

Pajaro Valley Unified School District Board Trustee Gabe Medina could be restricted from entering the Pajaro Valley High School campus after a confrontation with...

MioCar is in Watsonville