Business

WATSONVILLE—With the Covid-19 pandemic—and the restrictions on businesses that have come with it—sticking around for the foreseeable future, the City of Watsonville is hoping a new program will allow restaurants and shops to better handle the hurdles currently in front of them. The Parklet Program...

BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

A new laundromat has opened in the East Lake Village Shopping Center.  Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash. The 2,000-square-foot facility, which replaces a former laundromat...

The 112-room business, being built by Elite Development Inc. between Beach Road and Riverside Drive, has now reached the insulation, electrical and plumbing phase, said co-owner Juggy Tut. Barring any unexpected hurdles, Tut said he hopes to see the place up and running by the end of the year or in early January. Roof work is slated to be completed in December.

WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO. When asked what he liked about his job, he plainly responded, “My job.”  His preferred bus route? “I like all of them,” he said. He said his customers are...

After a year and a half of pandemic challenges, Watsonville Yoga Dance & Healing Arts is once again finding its footing.  The business is settling into its new location (734 East Lake Ave. #16) while expanding its programming and services for children and adults both...

Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.

WATSONVILLE—As the second day of Santa Cruz County’s shelter-in-place order dawned Wednesday morning, Watsonville Yoga, Dance and Healing Arts owner Phoenix Artemisia was busy setting up for class—just not as she normally does. Artemisia’s mat was unrolled on the ground of her studio on Main...