Little Trends Boutique marks anniversary
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...
An inflated sense of fun
A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.
Cannabis dispensary opens in Watsonville
Watsonville has gotten its newest retail cannabis dispensary.
Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop.
The store opened on June 2, and plans a grand opening for the end of July.
General Manager Jon Kolodinski has roots in Santa Cruz...
Monterey Mushrooms awards $226K in scholarships
Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
New Spectrum store opens in Watsonville
WATSONVILLE—Spectrum has opened its first store in Watsonville, featuring the latest devices and accessories for Spectrum Mobile.
Spectrum is a suite of communications services offered by Charter Communications, Inc., a broadband connectivity company and cable operator serving more than 32 million customers in 41 states.
“Our...
City’s initial pandemic budget report brings optimism
WATSONVILLE—The Covid-19 pandemic has not yet been as harsh on Watsonville’s economy as predicted, but Finance Department Director Cindy Czerwin at Tuesday’s City Council meeting said it is still too early to “feel totally confident” about the City’s financial future.
The City’s sales tax revenues...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
Following 2019 fire, The Hideout reopens
APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu.
The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...
Melee over food cart captures community attention
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters.
According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
Freedom Meat Lockers is a delight | Try This
Todd Guild
Freedom Meat Lockers
One of my favorite things to do for lunch in Watsonville is head over to Freedom Meat Lockers, which in addition to its high-quality selection of carnivores’ delights, also offers a deli counter.
Normally when I hear the word ‘deli’ I cringe,...
Students learn the power of the vote at Civics Summit
On Friday, about 150 high school juniors from across Santa Cruz County cast their first ballots on three issues that, if passed, would dramatically...






















