Business

MOSS LANDING—As commercial crab fishermen prepare for the season to begin on Nov. 1, they are also grappling with a strict set of new regulations that start the same day, which some say could severely curtail their livelihood. The new rules, created by the California...

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...

A new laundromat has opened in the East Lake Village Shopping Center.  Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash. The 2,000-square-foot facility, which replaces a former laundromat...

Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.

With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice. Sierra Azul...

Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.

Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...

WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road. The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...

WATSONVILLE—It has been one century since Granite Construction was founded,  and since then it has become a construction juggernaut, with subsidiaries throughout the U.S. and projects that include dams, interstate highways, airport runways and skyscrapers. The company celebrated its centennial birthday on June 23 at...