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Watsonville
January 20, 2026

Staff of Life market to open in East Lake Village

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

Entrepreneur takes gamble on new career

The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

Sweet Earth Foods plant to close, 104 to lose jobs

Sweet Earth Foods
MOSS LANDING—A Moss Landing company that has produced a variety of vegan foods since its inception in 2017 will close by May 6, laying off 104 employees. In a March 4 Worker Adjustment and Retraining Notification (WARN) notice to employees, Sweet Earth Foods said it...

Craft Bakeshop + Eatery plans soft opening this weekend

Craft Bakeshop + Eatery watsonville
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity. The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...

Granite secures projects worth more than $520M

Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.

Staff of Life delays opening of Watsonville location until 2021

staff of life watsonville
WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt. The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall. “After much discussion...

Giant local beer distributor has small beginnings

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

Fish Lady swims to Capitola location

The new location at 700A Bay Avenue is adjacent to the Capitola Produce Market and near Gayle’s Bakery & Rosticceria.

Phil’s Fish Market reopens and thrives

CASTROVILLE—Six months after moving from its iconic Moss Landing location, Phil’s Fish Market reopened in its new location in the heart of Castroville. The restaurant has gained a large following of loyal customers and an international reputation for its seafood dishes, most notably the cioppino—a...
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Thousands march for Martin Luther King Jr. Day

Thousands of people amassed in the streets of downtown Santa Cruz on Monday morning for the annual People’s March for the Dream, an event...