New tattoo shop breaks through city’s strict restrictions on the art
WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.
Classic Calavera Tattoo is set to open soon in a location near the intersection of Freedom Boulevard and Green Valley Road that previously housed a bike shop.
Even...
Christmas tree sellers optimistic despite national shortage
In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year.
This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...
Local grower on cutting edge of organic farming
WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.
The tour was visiting Strong Agronomy, a management company that...
Dominican Hospital gets $1M donation for workers
SANTA CRUZ—Dignity Health Dominican Hospital announced Monday that it has received a $1 million donation, which will be dispersed to hospital employees who have helped fight the coronavirus.
The anonymous donor is a “long-time friend” of the hospital who wanted to thank the workers specifically...
Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
Watsonville City Council sets study session for food trucks
WATSONVILLE—The Watsonville City Council will hold a study session on food trucks near the end of its Tuesday evening virtual meeting.
The item was included in the meeting’s agenda released Thursday evening, but there was no staff report attached to it, causing confusion and worry...
Local paint company restores iconic Pajaro Valley buildings
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...
Cilantro’s gives back to community
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect.
The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...
Body identified as missing woman
A woman’s body recovered on Jan. 18 in the area of Smith Grade and Moore Ranch Road has been identified as 73-year-old Jeanne Burke,...




















