Business

WATSONVILLE—Dozens attended Tuesday night’s Watsonville City Council meeting to rebuke reported complaints lodged to the City Manager’s office about mobile food vendors. This included about a half-dozen food truck operators gathered on one device that took turns grilling the City Council and staff holding the...

WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

RIO DEL MAR—Nearly 11 months after a fire gutted the historic Seabreeze Tavern and severely weakened the structure, demolition of the building began Tuesday. The work is being conducted by a private contractor, Santa Cruz County spokesperson Jason Hoppin said. It is not clear what...

WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there. The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...

WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses. Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release. Roaring Camp CEO Melani Clark said the...

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

WATSONVILLE—Swift efforts are underway to open a new Habitat for Humanity ReStore in downtown Watsonville.  The national second-hand retail store is aiming for a mid-August soft opening in the behemoth 9,700-square-foot building at 555 Main St. that once served as a grocery store, a furniture...

WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend. “My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.” Dino and Andrea Saavedra will have to keep a...

Work continues on a new business complex on the 1000 block of Main Street under the direction of the Santa Cruz Seaside Co. Construction is expected to wrap up by the end of the year, with businesses Chipotle, The Habit Burger Grill, Charter Spectrum,...

Street Scene’s last day on Main Street is Feb. 1 before it moves to downtown, making way for a major retail project at one of the city’s busiest intersections.