Business

WATSONVILLE—The City of Watsonville is once again looking to fill the historic Porter Building in downtown. City officials on Nov. 12 released a request for proposals (RFP) for the sale or long-term lease of the two-story, 15,000-square-foot building at the corner of Main and Maple...

WATSONVILLE—Cafe Ella, 734 E Lake Ave., will soon be rebranding itself with a new name and design. Owners Jennifer DeVault and Erika Conrad will rename the business “Strawberry Patch Cafe” this month. The twin sister team bought the popular cafe in 2019 from founder and...

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...

WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt. The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall. “After much discussion...

In 2019, a new kind of restaurant settled into The Hangar complex near Watsonville Municipal Airport. Mr. Z’s Crepes and Teas, created by owner Rocky Patel, offers a wide selection of offerings: Fresh savory and sweet crepes, bubble teas, waffles, acai bowls, coffee drinks...

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years. If it’s new wiper blades, a smog check or full-blown valve job...

WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...

The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.