City readies for renewed negotiations with PV Arts for Porter Building
WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark.
Watsonville and PVA earlier this year had begun early discussions...
County closes on purchase of West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive in Watsonville.
In a press release, the County called the purchase “a major step forward in improving the delivery of services...
Gov. Newsom announces assistance for Covid-impacted businesses
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions.
Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...
Construction continues on Watsonville laundromat
WATSONVILLE—Work continues on Laundry Day, the new Laundromat on the corner of Brennan Street and East Lake Avenue.
Situated in the former Union Bank (and Watsonville Federal Savings and Loan before that), the remodeling project, which has gone on for more than a year, is...
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
Watsonville electronic repair shop takes projects big and small
WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.
And you might not guess that the one-man operation, in business for close to four years, is a quick and...
West Marine sold to equity fund
A New York-based equity fund will acquire West Marine, the company announced recently.
Try This | Sept. 27, 2019
"Try This" is a weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like.
Johanna Miller
Food: Ambrosia India Bistro
Even though it’s been many years since Little India left the East Lake Village Shopping Center, I still miss having such a great,...
Local designer, shop owner gives back to community
Every year Sindy Hernandez, local fashion designer and owner of Queen’s Shoes, heads up two fundraisers to support local nonprofits.
Dubbed Fashion Cares, the fundraisers have amassed money for Jacob’s Heart, CASA, Monarch Services and more.
“It’s my way of giving back to my community,” Hernandez...
Santa Cruz Cider Co. has first soft opening
Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.
Students learn the power of the vote at Civics Summit
On Friday, about 150 high school juniors from across Santa Cruz County cast their first ballots on three issues that, if passed, would dramatically...






















