Community voices support for PV Arts Porter Building pitch
WATSONVILLE—More than two dozen community members at Tuesday night’s Watsonville City Council meeting showed resounding support for the Pajaro Valley Arts Council’s planned rebuild of the historic Porter Building, a City of Watsonville-owned property at the gateway of downtown. And a competing proposal from...
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Farmers Market store now open on East Lake
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road.
The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...
Habitat for Humanity’s ReStore moving to downtown Watsonville
WATSONVILLE—The Watsonville Planning Commission at its Tuesday meeting unanimously approved an application from Habitat For Humanity to fill a vacant portion of a large building on the 500 block of Main Street.
Formerly home to a bounce house business, the 555 Main St. location adjacent...
Watsonville Staff of Life set to open March 30
WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food and natural products long before those concepts hit the mainstream.
Founders Richard Josephson and Gary Bascou launched the business as a...
Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.
Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.
“We had...
Wargin Wines moving production from Watsonville to Gilroy
After nine years, Wargin Wines will be moving its production and tasting room out of Watsonville—at least for the time being.
The winery, which was established in December of 2012, was one of the first wineries to settle in the Pajaro Valley in recent years....
Wine event reignites vacant downtown location
WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.
The event, spearhead by Neva Hansen, will feature wines from Anatum Winery, Wargin Wines,...
Phil’s Fish Market reopens and thrives
CASTROVILLE—Six months after moving from its iconic Moss Landing location, Phil’s Fish Market reopened in its new location in the heart of Castroville.
The restaurant has gained a large following of loyal customers and an international reputation for its seafood dishes, most notably the cioppino—a...
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Former Rodeway Inn to become 120-bed residential treatment center for Janus...
A former Watsonville hotel is set to be converted into a 120-bed residential treatment facility for men, significantly expanding substance use disorder treatment capacity...





















