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Watsonville
April 22, 2026

Local Christmas tree farm celebrates 60 years

ROYAL OAKS—It was the early 1920s when Glenn Church’s great-grandfather, Clinton King, purchased a piece of land in a heavily-wooded area of North Monterey County. Nearly 70 years old at the time, King cleared out the plot—chock full of oak trees—by hand. “Whenever I’m out here...

Corralitos Coffeehouse moving into vacant Second Street cafe

second street cafe
By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...

Cafe Ella to be renamed ‘Strawberry Patch Cafe’

WATSONVILLE—Cafe Ella, 734 E Lake Ave., will soon be rebranding itself with a new name and design. Owners Jennifer DeVault and Erika Conrad will rename the business “Strawberry Patch Cafe” this month. The twin sister team bought the popular cafe in 2019 from founder and...

West Marine sold to equity fund

A New York-based equity fund will acquire West Marine, the company announced recently.

Vintage houseware store opens downtown

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

Local mechanic receives national award

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...

Pier 1 to close all stores

pier 1 imports
CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

Local financial planner gives advice on managing money in 2020

WATSONVILLE—For many, the New Year feels like a fresh start. Resolutions are written and promises made to make big changes for the future. And most of these decisions—whether it’s traveling more or starting a membership at a local gym—have one thing in common: they all...

Construction of new Watsonville dialysis clinic sells for $6.7M

WATSONVILLE—Meridian, a Walnut Creek-based real estate developer, operator, and owner of medical properties, announced Monday that it has closed escrow on the sale of its new construction, a 11,424-square-foot outpatient dialysis clinic in Watsonville. The purchase price for the project was $6.7 million.  The outpatient clinic...

The Hideout on the rebound

The hideout aptos
APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...
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MVC hires experienced coach Joe Sturdivant, 40, to lead football program

Monte Vista Christian School on Tuesday announced it hired 40-year-old Joe Sturdivant as the new head football coach just in time for the upcoming...