City budget buoyed by sales tax revenue ‘bubble’
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping.
That’s according to Administrative Services Director Cindy Czerwin who at...
Granite secures projects worth more than $520M
Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
Corralitos Feed and Pet Supplies opens second location
Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.
New hardware store coming to Capitola
CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue.
Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...
Capitola Mall redesign to house hundreds
CAPITOLA—Too many housing units. Not in line with Capitola’s “unique” feel and community. A fiscal “wash.”
These critiques and concerns—and several others—came to light at the Capitola City Council’s Nov. 14 meeting concerning the planned redevelopment of the hollowed Capitola Mall.
The council took no action...
Toadal Fitness opens in Watsonville
A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday.
“While the previous...
Volunteers boost Camphill Communities
Workers from K&D Landscaping of Watsonville volunteer their efforts last week to fortify a stone patio with fresh grout at Camphill Communities, a life-sharing community for adults with developmental disabilities near Santa Cruz.
The Slough Brewing Collective opens for to-go orders
WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community.
The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.”
“Beer is a way of bringing...
PVUSD trustees cut school employee, teacher positions
After the Pajaro Valley Unified School District Board of Trustees late Thursday night made sweeping cuts to 78 classified positions, newly appointed Board President...





















