Van’s Shoes finds new location
Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”
Entrepreneur takes gamble on new career
The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
Photos: Staff of Life’s Watsonville location now open
Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...
New businesses moving into Rancho Del Mar
With updates nearing completion at the Rancho Del Mar Shopping Center, owner Terramar Retail Centers announced five new businesses that will be setting up shop.
Granite secures projects worth more than $520M
Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.
Event-based businesses struggle to stay afloat
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures.
But for those who made their living off of...
Mello named county’s Realtor of the Year
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors.
A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
Business growing for Creme de Canna
Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.
How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?
Published in cooperation between Cardplayer and Pajaronian
Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...



















