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Watsonville
December 15, 2025

Four Winds Growers sees uptick in sales during pandemic

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.  Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...

City readies for renewed negotiations with PV Arts for Porter Building

Porter Building
WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark. Watsonville and PVA earlier this year had begun early discussions...

Santa Cruz County Supervisors delay disposable cup fee

disposable cups santa cruz county supervisors
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022. County officials crafted the ordinance to reduce the amount of disposable...

PHOTO: D’la Colmena wins People’s Choice award

Rotary Club of Watsonville members John Kane IV (left), Francisco Estrada (second from right) and Murry Schekman recently presented D’ la Colmena owner Adrian Gonzales (second from left) with the winning plaque for the “Best Burrito on the Central Coast — People’s Choice” award, voted on by this year’s Burrito Bash participants.

Rancho Del Mar work progresses

Work is moving forward at the major rebuild and renovation project at Rancho Del Mar in Aptos.

Organic produce sales up 9%, tops $2B for the quarter

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

Drinking in the shopping season

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

An inflated sense of fun

A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.

The Farm House opening in Watsonville

WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend. “My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.” Dino and Andrea Saavedra will have to keep a...

Prevedelli Farms Approaches 80 Years

Woman holding a flat of berries in a berry warehouse
In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.
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PVUSD trustees cut school employee, teacher positions

After the Pajaro Valley Unified School District Board of Trustees late Thursday night made sweeping cuts to 78 classified positions, newly appointed Board President...