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November 22, 2025

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

A new start in Aptos for Freedom Tattoo

Grand opening event planned for March.

What should Watsonville look like in 2040? Voters might get a say in 2022

Watsonville measure
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002. The Committee for Planned Growth and Farmland Protection recently filed...

Biden and senators reach broad infrastructure deal

WASHINGTON—President Joe Biden and a bipartisan group of centrist senators reached a deal on Thursday for $1.2 trillion in investments to rebuild the nation’s infrastructure, a victory for the White House but only the first lurch in what promises to be an arduous attempt...

Business briefs, May 2

Business briefs, May 2, 2017

Queen’s Shoes celebrates 15 years

In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.  Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...

City budget buoyed by sales tax revenue ‘bubble’

watsonville sales tax budget
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Supporting small businesses

For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.

An inflated sense of fun

A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.

Photos: Staff of Life’s Watsonville location now open

Staff or life watsonville
Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...
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See’s Candies opens pop-up store in Watsonville

The See’s Holiday gift center in Watsonville is located at the Watsonville Square Shopping Center at 1878 Main Street in Watsonville. It opened on...

Five years a winner