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Watsonville
December 8, 2025

First business opens in Aptos Village

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

Watsonville Hospital sale finalized

WATSONVILLE—Watsonville Community Hospital has a new owner. Halsen Healthcare announced Tuesday that the $30 million sale was finalized at midnight. “This is the first day that Halsen actually owns Watsonville Community Hospital,” Chairman and CEO Dan Brothman said. Halsen was holding a celebratory afternoon barbecue for its...

PHOTO: Know your local businesses

People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.

County businesses achieve ‘green’ status

Four Watsonville businesses will join 19 others across the county in receiving Green Business Certificates.

Land Trust protects Silliman Ranch

WATSONVILLE—The Land Trust of Santa Cruz County, together with the Martinelli and Silliman families, have protected the Silliman Ranch on Highway 129 from development.  Under the agreement signed the week before Thanksgiving, the Land Trust of Santa Cruz County purchased the development rights to the...

Beach Boardwalk surviving tough times

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...

Organic produce sales up 9%, tops $2B for the quarter

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

Kelly-Moore Paints shuts down all stores

kelly moore paints
Kelly-Moore Paints, a household word for the past 78 years in residential and commercial paint, has abruptly closed. With a Watsonville, Aptos and Santa Cruz location, and 61 stores sprinkled around the San Francisco Bay Area, the paint giant officially announced last week that it...

Local financial planner gives advice on managing money in 2020

WATSONVILLE—For many, the New Year feels like a fresh start. Resolutions are written and promises made to make big changes for the future. And most of these decisions—whether it’s traveling more or starting a membership at a local gym—have one thing in common: they all...
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K9 helps nab suspect, find drugs, cash, gun

A man was arrested Dec. 4 after Monterey County Sheriff's deputies found drugs, cash and a loaded gun in a vehicle. Around 3:15pm, detectives with...

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