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Watsonville
April 8, 2026

City touting equity program as boon for small cannabis business owners

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By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners. First approved by the City Council in 2019, the equity program was put...

New business to come to old Kmart building in Watsonville

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A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.  Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...

Nonprofit gets national stage

Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.

Monterey Mushrooms awards $226K in scholarships

Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.

Historic Mansion House vacant after New China Buffet closes

WATSONVILLE—The historic Mansion House in downtown Watsonville is searching for a new, hip tenant. The New China Buffet permanently closed its doors at the end of 2019 and the Tufo family is looking to fill the 3,800-square-foot space at 420 Main St. with a new...

Small businesses look to holiday shoppers for support

WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...

Watsonville electronic repair shop takes projects big and small

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

Local Christmas tree farm celebrates 60 years

ROYAL OAKS—It was the early 1920s when Glenn Church’s great-grandfather, Clinton King, purchased a piece of land in a heavily-wooded area of North Monterey County. Nearly 70 years old at the time, King cleared out the plot—chock full of oak trees—by hand. “Whenever I’m out here...

New tattoo shop breaks through city’s strict restrictions on the art

watsonville tattoo
WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.  Classic Calavera Tattoo is set to open soon in a location near the intersection of Freedom Boulevard and Green Valley Road that previously housed a bike shop.  Even...

Brothers slice into downtown: Plans for pizzeria in historic downtown building

Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.
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Photo story: One injured in 3-vehicle crash

Watsonville Police respond to a three-vehicle crash Wednesday on Green Valley Road at Freedom Boulevard. Watsonville Police said that around 2:50pm a man driving...