Watsonville shop specializes in rare currency, tokens
Few people may be aware, but Watsonville once had its own currency.
From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them.
“I have bought them in the past, but not so much...
City touting equity program as boon for small cannabis business owners
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners.
First approved by the City Council in 2019, the equity program was put...
Nonprofit gets national stage
Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.
Local paint company restores iconic Pajaro Valley buildings
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...
Welcome sign gets major update
WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.
The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed to update the large wood signboard...
Beer Mule opens in Watsonville
The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.
Farmers Market store now open on East Lake
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road.
The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...
As business expo returns, locals share optimism for 2022
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair.
This year’s theme is “Spring Fling,” celebrating the return of not only...
A taste of the Pajaro Valley | Brew Tour
The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but strong list of breweries and taprooms around the Watsonville area are key stops on anyone’s tour through California’s bountiful brew...
Order restored in Mexico, president says
Mexican President Claudia Sheinbaum said Monday that order had been restored after a federal operation killed Nemesio Oseguera, known as “El Mencho,” the longtime...
