Prevedelli Farms Approaches 80 Years
In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Land Trust protects Silliman Ranch
WATSONVILLE—The Land Trust of Santa Cruz County, together with the Martinelli and Silliman families, have protected the Silliman Ranch on Highway 129 from development.
Under the agreement signed the week before Thanksgiving, the Land Trust of Santa Cruz County purchased the development rights to the...
Aptos Coffee Roasting Co. closes
After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.
Ground control: K&D Landscaping CEO talks shifting trends, standards
Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.
However, one thing that has not changed is high demand.
“The demand for landscaping continues to climb with no real signs of slowing down,” said...
Capitola vintage boutique to close
BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.
Watsonville Yoga offers something for everyone
When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown.
That was despite some pushback from friends, who had concerns about her safety and that of her clients.
Artemisia, ever the...
Chamber adds Ohmann to team
Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.
PVPSA on track for December completion
Work is moving forward on the new addition to Pajaro Valley Prevention and Student Assistance (PVPSA) at the corner of East Lake and Brewington avenues.
County closes on purchase of West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive in Watsonville.
In a press release, the County called the purchase “a major step forward in improving the delivery of services...
How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?
Published in cooperation between Cardplayer and Pajaronian
Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...




















