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Watsonville
January 12, 2026

Supporting small businesses

For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.

Circus Vargas sets up at Capitola Mall

Workers are busy Tuesday setting up the bigtop tent for the visiting Circus Vargas in the parking lot of the Capitola Mall.

PV Chamber awards scholarships

PV Chamber
WATSONVILLE—The Pajaro Valley Chamber of Commerce and Agriculture recently announced the recipients of the 2020 Pajaro Valley Chamber Foundation Scholarship. Local high school students Antonio Hueso-Fernandez and Jessica Rodriguez-Reyes were each awarded a $1,000 scholarship. Hueso-Fernandez is a graduating senior at Aptos High School and will...

Watsonville electronic repair shop takes projects big and small

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

County still weeks away from opening restaurants for dine-in service

santa cruz county business covid-19
SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from giving their restaurateurs the green light. That’s according to county spokesman Jason Hoppin, who on Tuesday said testing and contact tracing...

Santa Cruz County to revise rules for retail

Santa Cruz County
SANTA CRUZ COUNTY—Santa Cruz County Health Officer Gail Newel said she will revise her shelter-in-place order later this week, after Gov. Gavin Newsom releases information about slightly loosening statewide restrictions. Newsom is expected to launch Stage 2 of his “Reopening Roadmap,” which will allow retail...

The Slough Brewing Collective opens for to-go orders

WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community. The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.” “Beer is a way of bringing...

Four Winds Growers sees uptick in sales during pandemic

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.  Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...

The Hideout on the rebound

The hideout aptos
APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...
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Teen arrested after chase

A routine traffic stop turned into a chase late Tuesday night that ended with the arrest of a 17-year-old suspected gang member and the...