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December 2, 2025

Craft Bakeshop + Eatery plans soft opening this weekend

Craft Bakeshop + Eatery watsonville
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity. The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...

Seascape Village Fitness

Seascape Village Fitness believes in creating a customized plan for you. Which bings you the results you are looking for. “We don’t believe in just turning you loose in the gym, leaving you feeling frustrated and abandoned.” A training coach will work with you each and every time you come in.

Capitola Mall redesign to house hundreds

CAPITOLA—Too many housing units. Not in line with Capitola’s “unique” feel and community. A fiscal “wash.”  These critiques and concerns—and several others—came to light at the Capitola City Council’s Nov. 14 meeting concerning the planned redevelopment of the hollowed Capitola Mall. The council took no action...

Harbor Freight opens doors

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

Beach Boardwalk surviving tough times

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...

New hardware store coming to Capitola

CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue. Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...

Large Watsonville housing development seeks extension

Hillcrest estates watsonville
WATSONVILLE—The developer behind a 150-unit housing project off Ohlone Parkway is asking the Watsonville City Council for a one-year extension on the project’s approval. First approved by the council in 2018 as Sunshine Vista, Hillcrest Estates was set to transform an 11-acre junkyard at 511...

Business briefs, June 15: Mixer Thursday at Alladin Nursery

Business briefs, June 15, 2017

Local personal trainer launches new business

WATSONVILLE—Opening a new business during a global pandemic might at first seem like a risky move. But for Christian Diaz, it was also an opportunity. With most fitness centers throughout the state remaining closed to stop the spread of Covid-19, people have been looking for...

Santa Cruz Cider Co. has first soft opening

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.
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K9 officer helps find loaded handgun; man arrested

A man was arrested late last month on multiple felony charges after he ditched a loaded gun and ran from Capitola Police. The incident began...