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Watsonville
December 24, 2025

Dentistry, clinics hope to bounce back after closure

dientes watsonville
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic. These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

First business opens in Aptos Village

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

Supporting small businesses

For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Clean Juice opens in Rancho Del Mar center

Clean Juice is currently holding a soft opening with limited hours and will officially open Monday.

Large Watsonville housing development seeks extension

Hillcrest estates watsonville
WATSONVILLE—The developer behind a 150-unit housing project off Ohlone Parkway is asking the Watsonville City Council for a one-year extension on the project’s approval. First approved by the council in 2018 as Sunshine Vista, Hillcrest Estates was set to transform an 11-acre junkyard at 511...

Business briefs, Jan. 11, 2019

Business briefs, Jan. 11, 2019

Martinelli’s among brands searching for safer bottle cap options

martinelli's bottle caps
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...
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Letters to the Editor Dec. 12-26

Praise for Watsonville Fire Chief Lopez In 1996, I took my New School students to the Watsonville Fire Department on Second Street for an educational...

ICE becomes an autocratic tool