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Watsonville
November 26, 2025

Baker Bros. turns 50

Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory

Business briefs, June 15: Mixer Thursday at Alladin Nursery

Business briefs, June 15, 2017

Biden, in a push to phase out gas cars, tightens pollution rules

Biden
WASHINGTON—President Joe Biden on Thursday announced a multistep strategy aimed at rapidly shifting Americans from gasoline-powered cars and trucks toward electric vehicles—a central part of his plan to reduce the pollution that is heating the planet. Biden is first restoring and slightly strengthening auto mileage...

Business briefs, Nov. 18: Kaiser awards $75K to Second Harvest

Business briefs, Nov. 18, 2017

REI to open new store in Santa Cruz

REI Santa cruz
SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18. The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....

Heritage Chocolates Corralitos a local, family affair

More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees. Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...

Welcome sign gets major update

WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.  The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed to update the large wood signboard...

Kaiser Permanente ‘reorganization’ will not affect Santa Cruz County locations

Kaiser Permanente
SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday. One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state. In addition,...

Bruce W. Woolpert Algebra Academy makes first full return since pandemic

Michael Rozen said Aug. 1 he would rather be playing sports with his friends than attending the weeklong Bruce W. Woolpert Algebra Academy offered by Graniterock.  While Michael stopped short of admitting an affinity for math, the 13-year-old admits the experience will prepare him for...
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Letters to the Editor Nov. 28-Dec. 4

Medina ‘not shrinking back’ after Lelieur letter Mr. Lelieur’s letter (Nov. 21-28, p. 8) tries to present a clear picture of the PVUSD Nov. 12...