Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
El Frijolito expanding and remodeling
WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St.
Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...
New hardware store coming to Capitola
CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue.
Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...
Corralitos Coffeehouse moving into vacant Second Street cafe
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville.
Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...
Granite secures projects worth more than $520M
Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
Pajaro Valley Pride, Fruition Brewing team up for drag show fundraiser
WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic.
“Raise a Pint to the Qmmunity” will feature a drag show, with local and...
Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.
Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.
“We had...
Watsonville native plans to transform Corralitos restaurant
WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home.
After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...
City closes first period of cannabis applications
WATSONVILLE—A total of 18 cannabis license applications, spanning across all fields of the industry, have been submitted to the City of Watsonville in time for its Oct. 15 deadline.
Community Development Department Director Suzi Merriam said that the process went smoothly, and the amount of...
Missed opportunities prove costly for Aptos in loss to King City...
At times, all it takes is one or two lucky plays for a team to catch momentum at the right time.
That wasn’t the case...























