Little Trends Boutique marks anniversary
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...
NEST Flight returns May 4-5
WATSONVILLE—Since 2018, Watsonville-based nonprofit Digital NEST has hosted NEST Flight, a career development conference aiming to inspire young professionals and propel their careers.
The event features speakers, workshops, panel discussions, networking opportunities and more for people ages 17-24. During the conference, attendees have the opportunity...
REI to open new store in Santa Cruz
SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18.
The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
Shopping center on the market for nearly $15M
After two anchor tenants opened this year in the former Orchard Supply Hardware store, the shopping center is up for sale.
PHOTO: Know your local businesses
People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.
El Pájaro CDC partners with Staff of Life
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center.
El Pájaro CDC, which aims to support small business entrepreneurs by...
Sambrailo sees major growth in sustainable packaging line
WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center.
Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...
Padilla, Schiff secure $54M for Pajaro River Levee
U.S. Sen. Alex Padilla announced Tuesday that he and Sen. Adam Schiff secured $54 million in federal funding for the Pajaro River Flood Risk...






















