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Watsonville
March 4, 2026

City budget buoyed by sales tax revenue ‘bubble’

watsonville sales tax budget
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Two dispensaries receive Planning Commission approval

cannabis Watsonville city council taxes
WATSONVILLE—Watsonville will soon see its first cannabis dispensaries set up shop after two businesses received planning commission approval at Tuesday night’s virtual meeting. Berryessa Holdings, LLC and Charlie Mike, Inc. both got the green light by a unanimous vote. The former will serve customers at...

Groundwork moves ahead for new warehouse

manabe ow golden brand reyes holdings warehouse construction
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville. Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...

Business briefs, Nov. 16, 2018

Business briefs, Nov. 16, 2018

Santa Cruz Cider Co. has first soft opening

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

Owner of Nick’s TV leaves behind legacy

WATSONVILLE —  For more than 30 years Nicholas Diaz spent long workdays buried in the back of televisions and other broken appliances. He was living his dream of being a neighborhood repairman. That dream came to a horrific close Sept. 1 when he died in a car...

Capitola Olive Garden aims for Dec. 17 opening

Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.

Rethinking fitness, goals

Local trainer celebrates 15 years, dishes tips for New Year’s resolutions Most of Brian Orozco’s clients are in constant pain before they walk through the doors of his Main Street business, Functional Fitness Training Center. Tasks as simple as bending over to play with their...

K&D Landscaping earns top honors

K&D Landscaping Inc. of Watsonville took home a number of awards at the annual California Landscape Contractors Association Convention in San Diego on Nov. 12.

Tight market, recent disasters put strain on local home buyers

SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...
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‘Catz edge Nueva to capture first-ever CCS championship | Girls soccer

Jackie Cano has been an unstoppable force for the Watsonville girls’ soccer team since the Central Coast Section playoffs began in mid February.  The star...