56.8 F
Watsonville
January 17, 2026

Photos: Staff of Life’s Watsonville location now open

Staff or life watsonville
Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...

Are you ready for Mother’s Day?

Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.

Goodwill Central Coast adapts, looks ahead

Goodwill Central Coast
SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially. “People are cooped up with nothing to do,” said Alan C....

New tattoo shop breaks through city’s strict restrictions on the art

watsonville tattoo
WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.  Classic Calavera Tattoo is set to open soon in a location near the intersection of Freedom Boulevard and Green Valley Road that previously housed a bike shop.  Even...

Hampton Inn opens in Watsonville

hampton inn Watsonville
WATSONVILLE—A project seven years in the making, the 112-room Hampton Inn & Suites opened its doors Monday morning on Lee Road in Watsonville. The four-story hotel flanks a new Starbucks coffee house and a newly opened Arco gas station and AM/PM mini market, all under...

Kitchen incubator celebrating five years

El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory

California Pajarosa navigates a changing industry

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

City seeks to expand cannabis businesses

WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple dispensaries. According to the staff report prepared for Tuesday’s meeting, the City is recommending the addition of two retail licenses as...

Local nursery buzzing amidst pandemic, winter months

With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice. Sierra Azul...
7,695FansLike
4,949FollowersFollow
2,895FollowersFollow

New leadership, shared priorities: Investing in the future of public safety

As we begin a new year, I want to reflect on the direction of public safety in Watsonville and the leadership helping guide that...