Business

A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday. “While the previous...

WATSONVILLE—Since deciding to open their own business, Dave and Marissa Molinari have learned plenty of lessons. Chief among those lessons: stay positive and remain focused on your goals. “It will never go according to plan,” Dave said. “It’s important to learn and stay positive through the...

The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration. The event included: • Santa and Mrs. Claus greeting  • Coffee and Cars Car Show hosted by...

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...

People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.

Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

Work is moving forward on the new addition to Pajaro Valley Prevention and Student Assistance (PVPSA) at the corner of East Lake and Brewington avenues.