Business growing for Creme de Canna
Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.
Bamboo Giant offering first-ever nighttime walkthrough experience
Located on a busy thoroughfare between Aptos and Watsonville, Bamboo Giant Nursery and Gardens (BGNG) could easily be driven past without a second glance.
But the nursery, tucked into the side of a hill in a rural, forested section of Freedom Boulevard, is actually one...
Watsonville Staff of Life set to open March 30
WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food and natural products long before those concepts hit the mainstream.
Founders Richard Josephson and Gary Bascou launched the business as a...
PHOTO: D’la Colmena wins People’s Choice award
Rotary Club of Watsonville members John Kane IV (left), Francisco Estrada (second from right) and Murry Schekman recently presented D’ la Colmena owner Adrian Gonzales (second from left) with the winning plaque for the “Best Burrito on the Central Coast — People’s Choice” award, voted on by this year’s Burrito Bash participants.
Wargin Wines moving production from Watsonville to Gilroy
After nine years, Wargin Wines will be moving its production and tasting room out of Watsonville—at least for the time being.
The winery, which was established in December of 2012, was one of the first wineries to settle in the Pajaro Valley in recent years....
Watsonville shop specializes in rare currency, tokens
Few people may be aware, but Watsonville once had its own currency.
From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them.
“I have bought them in the past, but not so much...
Bruce W. Woolpert Algebra Academy makes first full return since pandemic
Michael Rozen said Aug. 1 he would rather be playing sports with his friends than attending the weeklong Bruce W. Woolpert Algebra Academy offered by Graniterock.
While Michael stopped short of admitting an affinity for math, the 13-year-old admits the experience will prepare him for...
Two dispensaries receive Planning Commission approval
WATSONVILLE—Watsonville will soon see its first cannabis dispensaries set up shop after two businesses received planning commission approval at Tuesday night’s virtual meeting.
Berryessa Holdings, LLC and Charlie Mike, Inc. both got the green light by a unanimous vote. The former will serve customers at...
Food service industry faces unprecedented labor shortage
Two weeks ago, Amelia Loftus, owner of Hidden Fortress Coffee Roasting, was on the brink of closing her cafe in Watsonville just shy of its five-year anniversary.
The shop, located at the end of a sleepy business complex on Hangar Way, had been struggling to...
Gov. Newsom announces assistance for Covid-impacted businesses
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions.
Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...
PVUSD board to mull ‘stay-away letter’ for Medina
Pajaro Valley Unified School District Board Trustee Gabe Medina could be restricted from entering the Pajaro Valley High School campus after a confrontation with...




















