Business

After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest). “We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...

WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple of years. Honeylux Coffee is a specialty coffeehouse offering its own signature blend of java, as well as espresso drinks, teas,...

SANTA CRUZ—In an effort to meet public transit safety standards set during the Covid-19 pandemic, officials at Santa Cruz METRO at a Wednesday press conference showcased the safety and precautionary measures they have put in place. Santa Cruz County Supervisor John Leopold and METRO Board...

WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive in Watsonville.  In a press release, the County called the purchase “a major step forward in  improving the delivery of services...

K&D Landscaping Inc. of Watsonville took home a number of awards at the annual California Landscape Contractors Association Convention in San Diego on Nov. 12.

APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...

WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food and natural products long before those concepts hit the mainstream. Founders Richard Josephson and Gary Bascou launched the business as a...

Every year Sindy Hernandez, local fashion designer and owner of Queen’s Shoes, heads up two fundraisers to support local nonprofits. Dubbed Fashion Cares, the fundraisers have amassed money for Jacob’s Heart, CASA, Monarch Services and more. “It’s my way of giving back to my community,” Hernandez...

WATSONVILLE—A project seven years in the making, the 112-room Hampton Inn & Suites opened its doors Monday morning on Lee Road in Watsonville. The four-story hotel flanks a new Starbucks coffee house and a newly opened Arco gas station and AM/PM mini market, all under...

SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially. “People are cooped up with nothing to do,” said Alan C....