Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
Event-based businesses struggle to stay afloat
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures.
But for those who made their living off of...
Local personal trainer launches new business
WATSONVILLE—Opening a new business during a global pandemic might at first seem like a risky move. But for Christian Diaz, it was also an opportunity.
With most fitness centers throughout the state remaining closed to stop the spread of Covid-19, people have been looking for...
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
Large Watsonville housing development seeks extension
WATSONVILLE—The developer behind a 150-unit housing project off Ohlone Parkway is asking the Watsonville City Council for a one-year extension on the project’s approval.
First approved by the council in 2018 as Sunshine Vista, Hillcrest Estates was set to transform an 11-acre junkyard at 511...
Tuttle Mansion hosting nonprofit fundraiser
WATSONVILLE—The outside of the historic Tuttle Mansion is currently adorned with electric Christmas lights for the first time ever.
While the iconic Watsonville home, designed by architect William Weeks, seems like the perfect structure for holiday decorations, there is a reason why it hasn’t undergone...
New businesses moving into Rancho Del Mar
With updates nearing completion at the Rancho Del Mar Shopping Center, owner Terramar Retail Centers announced five new businesses that will be setting up shop.
Taylor’s Office City closing doors
A little more than seven decades ago, as the nation recovered from World War II and Main Street America flourished, Taylor’s Office City opened its doors in Watsonville and henceforth became the city’s preferred destination for all manner of office supplies.
On June 30, the...
The Slough Brewing Collective opens for to-go orders
WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community.
The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.”
“Beer is a way of bringing...
Hideout restaurant on the mend
Work is moving ahead on The Hideout restaurant that sustained massive damage in a fire in May.
Aptos wins first-ever CCS championship in school history | Boys soccer
The Aptos High boys’ soccer team went on an unprecedented postseason run during the 2025-26 winter season.
It began with bringing home the program’s first-ever...




















