Groundwork moves ahead for new warehouse
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville.
Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...
Historic SeaBreeze Tavern demolished
RIO DEL MAR—Nearly 11 months after a fire gutted the historic Seabreeze Tavern and severely weakened the structure, demolition of the building began Tuesday.
The work is being conducted by a private contractor, Santa Cruz County spokesperson Jason Hoppin said. It is not clear what...
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
Sustainable Productivity Solutions moves to Watsonville
Originally headquartered in Scotts Valley, Sustainable Productivity Solutions recently moved to Watsonville, and will hold an open house on Nov. 9 from 11:30 a.m. to 1:30 p.m. at 275 Main St., Suite 450.
Watsonville shop specializes in rare currency, tokens
Few people may be aware, but Watsonville once had its own currency.
From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them.
“I have bought them in the past, but not so much...
Gov. Newsom announces assistance for Covid-impacted businesses
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions.
Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...
Street Scene prepares for move
Street Scene’s last day on Main Street is Feb. 1 before it moves to downtown, making way for a major retail project at one of the city’s busiest intersections.
Customers, businesses contend with escalating meat prices
Labor Day Weekend is fast approaching, and many are looking to stock up on foods for barbecues and other outdoor gatherings.
But this year is different, for both consumers and suppliers alike, and it has a lot to do with the current high price of...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Council approves parklet pilot program
WATSONVILLE—With the Covid-19 pandemic—and the restrictions on businesses that have come with it—sticking around for the foreseeable future, the City of Watsonville is hoping a new program will allow restaurants and shops to better handle the hurdles currently in front of them.
The Parklet Program...
Public defenders plan April 23 protest over caseloads, funding gaps
Public defenders in Santa Cruz County will join colleagues across California and the nation April 23 in a coordinated protest highlighting what they describe...























