Local trainers offer fresh approach to health and fitness
It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.
At that time, Jansen was just 26 years old and planning to eventually go to medical school. But as the business...
Customers, businesses contend with escalating meat prices
Labor Day Weekend is fast approaching, and many are looking to stock up on foods for barbecues and other outdoor gatherings.
But this year is different, for both consumers and suppliers alike, and it has a lot to do with the current high price of...
Downtown apartment complex seeks Planning Commission approval
WATSONVILLE—The Watsonville Planning Commission at its Monday meeting will look over plans for a proposed mixed-use apartment complex in downtown.
A project from local developers Bill and Neva Hansen, The Residence at 558 Main is a proposed four-story, 50-unit apartment building that, if approved, will...
Gov. Newsom announces assistance for Covid-impacted businesses
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions.
Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...
East Lake Village’s Shop Small event welcomes the holidays
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration.
The event included:
• Santa and Mrs. Claus greeting
• Coffee and Cars Car Show hosted by...
Local care, local pride: Tony’s Auto a Watsonville staple since 1994
WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years.
If it’s new wiper blades, a smog check or full-blown valve job...
Spicing up his life: Former tech engineer launches new food venture
APTOS—As a young man, Bapcha Murty moved from his native Chennai, India to attend UC Los Angeles and become an engineer. He went on to a career in the Silicon Valley tech industry that spanned more than two decades in several companies.
But when Murty...
Local mechanic receives national award
WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet.
“There’s a lot of time, a lot...
The Slough Brewing Collective opens for to-go orders
WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community.
The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.”
“Beer is a way of bringing...
Pajaro Valley Pride, Fruition Brewing team up for drag show fundraiser
WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic.
“Raise a Pint to the Qmmunity” will feature a drag show, with local and...
Aptos duo awarded top honors for stellar play on the pitch...
Aptos High seniors Ivan Zavala and Daniel Lozano each were recognized as two of the top players in the Santa Cruz Coast Athletic League...






















