Business

Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.

Caroline’s Nonprofit Thrift Shop has moved. Though the move, across Trout Gulch Road into an adjacent business center was supposed to be temporary, it ended up being a perfect fit that was hard to turn down.

A New York-based equity fund will acquire West Marine, the company announced recently.

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

Few people may be aware, but Watsonville once had its own currency. From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them. “I have bought them in the past, but not so much...

WATSONVILLE—Watsonville Presbyterian minister Robby Olson came to Watsonville with his wife a decade ago and has since built his life and career out of building a coterie of friends and cultivating the community he has grown to love. He also has an affinity for brewing...

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...

WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic. “Raise a Pint to the Qmmunity” will feature a drag show, with local and...

WATSONVILLE—A huge line of vehicles is almost constant now in front of A&S Metals on West Beach Street. It’s one of few spots the public can cash in its recyclables, which, for some, have been piling up around the house since the novel coronavirus shuts...