Staying with Sumano’s
In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.
Santa Cruz CORE to celebrate second location
Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.
Roaring Camp takes over Watsonville freight service
WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses.
Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release.
Roaring Camp CEO Melani Clark said the...
Local paint company restores iconic Pajaro Valley buildings
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...
Cooper family buys two dealerships
WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive.
The Cooper family closed the deal on Wednesday for Monterey Bay Chrysler Dodge Jeep Ram and Mid Bay Ford Lincoln.
The family...
Queen’s Shoes celebrates 15 years
In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.
Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...
Dozens sound off on food trucks in community forum
WATSONVILLE—Dozens attended Tuesday night’s Watsonville City Council meeting to rebuke reported complaints lodged to the City Manager’s office about mobile food vendors.
This included about a half-dozen food truck operators gathered on one device that took turns grilling the City Council and staff holding the...
Holiday planning? Order your meat now
If specialty meats will be on your table during the upcoming holidays, now is the time to get your order in at two local meat businesses, Freedom Meat Lockers and Corralitos Market & Sausage Co.
Drive-throughs a deal-breaker in proposed business park
WATSONVILLE—The Watsonville Planning Commission on Tuesday unanimously voted against granting a special use permit for a proposed business park at Main Street and Auto Center Drive.
Boos Development Group, Inc. was seeking the permit so that it could construct two drive-throughs alongside roughly 20,000 square...
Staff of Life market to open in East Lake Village
Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.
Walgreen to pay $6 million in price scanner and expired products...
Walgreens has agreed to pay $6 million to settle allegations it overcharged customers and sold expired products in California, including violations identified in Santa...



















