Consent agenda: City sells lot to Ow family
WATSONVILLE—The Watsonville City Council on Tuesday sold the Resetar Parking Lot in downtown to the Ow family for $542,850.
The 40-space lot at 535 Main St., also known as Parking Lot No. 4, is used daily by multiple businesses in downtown, including county-wide nonprofit Community...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Covid-19 restrictions loosen as Santa Cruz County sees fewer cases
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers.
The move means that the county is seeing 1-3.9 new cases per 100,00 in population....
City touting equity program as boon for small cannabis business owners
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners.
First approved by the City Council in 2019, the equity program was put...
PHOTO: D’la Colmena wins People’s Choice award
Rotary Club of Watsonville members John Kane IV (left), Francisco Estrada (second from right) and Murry Schekman recently presented D’ la Colmena owner Adrian Gonzales (second from left) with the winning plaque for the “Best Burrito on the Central Coast — People’s Choice” award, voted on by this year’s Burrito Bash participants.
Holiday planning? Order your meat now
If specialty meats will be on your table during the upcoming holidays, now is the time to get your order in at two local meat businesses, Freedom Meat Lockers and Corralitos Market & Sausage Co.
Corralitos Coffeehouse moving into vacant Second Street cafe
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville.
Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...
Giving music stores a chance
For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.
Seascape Village Fitness
Seascape Village Fitness believes in creating a customized plan for you. Which bings you the results you are looking for. “We don’t believe in just turning you loose in the gym, leaving you feeling frustrated and abandoned.” A training coach will work with you each and every time you come in.
New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Mariners on track for fourth consecutive SCCAL title | Girls soccer
Midway through the winter campaign, Aptos remains the cream of the crop in the Santa Cruz Coast Athletic League with a current record of...






















