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Watsonville
January 29, 2026

Miches and Ceviches grows from humble, online beginnings

Miches and Ceviches Watsonville
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let her get a good night’s rest. “I felt like something else was calling me,” she said. She remembers waking up in the...

Nonprofit helping the community help itself

handwash stations aptos
APTOS—In her more than two decades of working with nonprofit organizations, C.J. Runyon spent eight years with Walu International, which among other things helps provide hand-washing stations to rural communities in Papua New Guinea and Nicaragua, where poor sanitation leads to a myriad of...

East Lake Village’s Shop Small event welcomes the holidays

small business saturday east lake village shopping center
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration. The event included: • Santa and Mrs. Claus greeting  • Coffee and Cars Car Show hosted by...

Watsonville electronic repair shop takes projects big and small

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

Monterey Mushrooms awards $226K in scholarships

Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.

Pajaro Valley Pride, Fruition Brewing team up for drag show fundraiser

WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic. “Raise a Pint to the Qmmunity” will feature a drag show, with local and...

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Construction continues on Watsonville laundromat

WATSONVILLE—Work continues on Laundry Day, the new Laundromat on the corner of Brennan Street and East Lake Avenue.  Situated in the former Union Bank (and Watsonville Federal Savings and Loan before that), the remodeling project, which has gone on for more than a year, is...

Local mechanic receives national award

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...

New businesses moving into Rancho Del Mar

With updates nearing completion at the Rancho Del Mar Shopping Center, owner Terramar Retail Centers announced five new businesses that will be setting up shop.
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Santa Cruz, Monterey counties to test wireless emergency system Thursday

Officials in Santa Cruz and Monterey counties will conduct a test of the Wireless Emergency Alert system on Thursday, sending emergency messages to mobile...

Alliances in turmoil