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Watsonville
July 28, 2026

Around for 40 years

The Bagelry, situated in three locations in Santa Cruz County, has been a pillar in the restaurant world for the past 40 years. First established in 1977 on Seabright Avenue at Soquel Avenue, the sit-down/take-out eatery has continued to grow, not only wi

An inflated sense of fun

A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.

Giving music stores a chance

For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

In the family for six decades

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

Are you ready for Mother’s Day?

Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.

New business space in East Fifth Plaza

The East Fifth Plaza has undergone a major renovation.

Business briefs, May 2

Business briefs, May 2, 2017
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Santa Cruz County District Attorney Jeff Rosell, left, joins Aztecas Youth Soccer Academy founder Gina Castañeda, Chief Probation Officer Sandra Mendez, 1440 Multiversity co-creator Joanie Kriens, Santa Cruz County Superintendent of Schools Faris Sabbah, Ramon Gomez from Santa Cruz County Supervisor Felipe Hernandez’s office and Watsonville Police Chief Brian Shab in a ribbon-cutting ceremony at Aztecas new clubhouse.

Aztecas Youth Soccer Club unveils new clubhouse

Christian Chavez was struggling with anxiety while attending Pajaro Valley High School and frequently refused to go. “I was just staying home,” he said. Christian, 15,...

Community briefs

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