REI to open new store in Santa Cruz
SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18.
The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....
Melee over food cart captures community attention
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters.
According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
Corralitos Feed and Pet Supplies opens second location
Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Hampton Inn & Suites begins taking shape
The 112-room business, being built by Elite Development Inc. between Beach Road and Riverside Drive, has now reached the insulation, electrical and plumbing phase, said co-owner Juggy Tut. Barring any unexpected hurdles, Tut said he hopes to see the place up and running by the end of the year or in early January. Roof work is slated to be completed in December.
Regional Women’s Business Center launches in Watsonville
WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs.
El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...
Business briefs, Aug. 31: Color consultation available at BFF Boutique
Business briefs, Aug. 31, 2017
Hansen downtown apartment complex moves forward
WATSONVILLE—The Watsonville Planning Commission at its first meeting of the year Monday recommended the City Council move forward with a mixed-use apartment complex in downtown.
If approved, the proposed four-story, 50-unit apartment building at 558 Main St. would be nestled into the historic corridor near...
Business Showcase returns to Aptos
Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.
Local trainers offer fresh approach to health and fitness
It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.
At that time, Jansen was just 26 years old and planning to eventually go to medical school. But as the business...
PVUSD declares imapsse in negotiations with teachers union, requests state mediation
Pajaro Valley Unified School District on Wednesday declared an impasse in ongoing negotiations with the teachers union, setting the stage for possible intervention by...


















