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Watsonville
September 4, 2025

Sweet Earth Foods plant to close, 104 to lose jobs

Sweet Earth Foods
MOSS LANDING—A Moss Landing company that has produced a variety of vegan foods since its inception in 2017 will close by May 6, laying off 104 employees. In a March 4 Worker Adjustment and Retraining Notification (WARN) notice to employees, Sweet Earth Foods said it...

Miches and Ceviches grows from humble, online beginnings

Miches and Ceviches Watsonville
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let her get a good night’s rest. “I felt like something else was calling me,” she said. She remembers waking up in the...

What should Watsonville look like in 2040? Voters might get a say in 2022

Watsonville measure
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002. The Committee for Planned Growth and Farmland Protection recently filed...

Central Coast untouched in Newsom’s clampdown on bars, restaurants

newsom bars closed
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend. The state saw 5,898...

Taylor’s Office City closing doors

A little more than seven decades ago, as the nation recovered from World War II and Main Street America flourished, Taylor’s Office City opened its doors in Watsonville and henceforth became the city’s preferred destination for all manner of office supplies. On June 30, the...

Phil’s Fish Market relocating

Phil’s Fish Market
MOSS LANDING—Phil’s Fish Market & Eatery, the iconic harborside Moss Landing restaurant that has garnered international fame with its seafood dishes and laid-back California vibe, will close and relocate soon. The move is necessary because Monterey Bay Aquarium Research Institute (MBARI), which owns the property,...

Regional Women’s Business Center launches in Watsonville

WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs. El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...

Rolling Hills garden comes to life

WATSONVILLE—A long-neglected garden at Rolling Hills Middle School was brought back to life Thursday thanks to the volunteer efforts of the Watsonville company K&D Landscaping.  Armed with a host of tools and dozens of starter plants, the crew tore into the hard-packed soil as part...

El Pájaro CDC partners with Staff of Life

staff of life watsonville
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

County will purchase West Marine building, consolidate Watsonville services

watsonville west marine
WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there. The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...
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St. Francis off to superb start in formidable PCAL’s Gabilan Division...

St. Francis was given a friendly reminder that it is not in the Pacific Coast Athletic League’s Mission Division anymore. They found that out quickly...

A show of support on Labor Day