Harbor Freight opens doors
Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.
El Pájaro CDC’s Regional Women’s Business Center officially opens
WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business.
The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...
Santa Cruz Balsamics continues to grow
Owner works from Watsonville’s El Pajaro CDC
For Kim Tush, the best part of her job is being able to work on her feet.
Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...
New bill would provide $500M to agricultural fairs
SACRAMENTO—Earlier this month, Congressman Jimmy Panetta (D-Carmel Valley), Representatives Billy Long (R-MO), Mike Levin (D-CA), and Dan Newhouse (R-WA) introduced bipartisan legislation aiming to help preserve agricultural fairs across the country and offset the devastating financial losses they have experienced due to Covid-19.
The Agricultural...
Moss Landing mushroom business expands to Santa Cruz
SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.
In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...
PHOTO: Watsonville business park takes shape
Work continues on a new business complex on the 1000 block of Main Street under the direction of the Santa Cruz Seaside Co. Construction is expected to wrap up by the end of the year, with businesses Chipotle, The Habit Burger Grill, Charter Spectrum,...
What should Watsonville look like in 2040? Voters might get a say in 2022
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002.
The Committee for Planned Growth and Farmland Protection recently filed...
Bruce W. Woolpert Algebra Academy makes first full return since pandemic
Michael Rozen said Aug. 1 he would rather be playing sports with his friends than attending the weeklong Bruce W. Woolpert Algebra Academy offered by Graniterock.
While Michael stopped short of admitting an affinity for math, the 13-year-old admits the experience will prepare him for...
Roaring Camp takes over Watsonville freight service
WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses.
Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release.
Roaring Camp CEO Melani Clark said the...
Melee over food cart captures community attention
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters.
According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
‘Catz lose tight battle to Los Alamitos in D-III title match...
So close, yet so far.
A historical journey for the Watsonville High boys soccer team came to a heart-rending end Saturday afternoon.
The No. 1 Wildcatz...























