Business

WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home. After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...

WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple of years. Honeylux Coffee is a specialty coffeehouse offering its own signature blend of java, as well as espresso drinks, teas,...

WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those who made their living off of...

AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.  But is also home...

Work is moving forward on the new addition to Pajaro Valley Prevention and Student Assistance (PVPSA) at the corner of East Lake and Brewington avenues.

A new laundromat has opened in the East Lake Village Shopping Center.  Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash. The 2,000-square-foot facility, which replaces a former laundromat...

WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC. Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.  With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...

The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration. The event included: • Santa and Mrs. Claus greeting  • Coffee and Cars Car Show hosted by...