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Watsonville
November 13, 2025

Guy George selected as Farmer of the Year

WATSONVILLE—Guy George has been selected as the 2022 Farmer of the Year by the Santa Cruz County Farm Bureau. The annual award is presented to farmer(s) who have contributed “beyond their normal farming duties to help the community,” according to SCFB.  George has been farming in...

Pilot program launches to recycle agricultural plastic

A new program launched by the California Marine Sanctuary Foundation (CMSF), ReGen Monterey and Flipping Iron, Inc. is joining a growing effort to recycle more plastic from local farms and ranches. CMSF, an organization aiming to protect California’s coastal ecosystems and communities, conducted an assessment...

Watsonville High graduate makes national FFA competition

WATSONVILLE—Juan Herrera has been keeping busy since he graduated from Watsonville High School (WHS) in 2021. After landing a job with K&D Landscaping while still in school, Herrera rose up through the ranks, starting in the maintenance crew and finally working on larger residential and...

Watsonville City Council approves changes to some cannabis rules

catalyst cannabis
After a contentious meeting on Tuesday, a divided Watsonville City Council approved in concept several amendments to its retail cannabis ordinances, a move intended to ease the regulatory burden for a burgeoning industry already beleaguered by local, state and federal regulations. City officials say the...

Ag industry reeling from floods

PAJARO VALLEY—As the intense series of atmospheric river storms wane, many farmers and agriculture workers across the state of California are left reeling from flood impacts. Many streams, creeks and major rivers in Northern and Central California overflowed their banks during the deluge, sending water...

Calabasas students plant garden at Whisky Hill Farms

An eager group of fifth graders filed through fresh beds of dirt at Whisky Hill Farm (WHF) in Watsonville Sept. 13, ready to plant their very own seedlings.  Laura Arnow’s fifth grade class from Calabasas Elementary School were there to finally transplant crops they had...

Esperanza Community Farms receives $50k grant

Since 2017, Esperanza Community Farms in Watsonville has provided affordable organic produce to hundreds of local families, while aiming to promote healthy eating, sustainability and economic justice.  And now, thanks to a $50,000 grant from the No Kid Hungry Centering Equity Fund, Esperanza has linked...

District 4 Dairy Princess, alternates crowned

Ellie Dyt knows a lot more about the California Dairy Industry than most seventeen-year-old high schoolers. Dyt was raised on a dairy farm her whole life in the small town of Crows Landing, home to thousands of dairy cows, gaining first-hand experience by working there...

Premiere Raspberries closing, laying off hundreds

Premiere Raspberries
WATSONVILLE—While some will be celebrating the birthday of activist and labor leader Cesar Chavez on March 31, a major raspberry grower in Watsonville will close its doors, and hundreds of employees will be laid off. A representative at Premiere Raspberries, LLC confirmed the closure Thursday...

Farm Discovery at Live Earth raises $87K for education, produce programs

WATSONVILLE—Watsonville-based organization Farm Discovery at Live Earth announced that it raised $87,800 at its annual benefit dinner on Sept. 24. “Mesa: Farm Discovery Fall Feast in the Fields” was held at Live Earth Farm in Watsonville, and drew attendance from across the region. Guests were...
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Police looking for Utah woman missing from Rio Del Mar State...

The Santa Cruz County Sheriff's Office is looking for Danielle Staley, 35, who was last seen on Nov. 6, around 11:23pm near Rio Del...

A day to honor veterans

From our archives: Funds drive