Business

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...

WATSONVILLE—Swift efforts are underway to open a new Habitat for Humanity ReStore in downtown Watsonville.  The national second-hand retail store is aiming for a mid-August soft opening in the behemoth 9,700-square-foot building at 555 Main St. that once served as a grocery store, a furniture...

Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.

WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale. Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...

WATSONVILLE—Dozens attended Tuesday night’s Watsonville City Council meeting to rebuke reported complaints lodged to the City Manager’s office about mobile food vendors. This included about a half-dozen food truck operators gathered on one device that took turns grilling the City Council and staff holding the...

More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees. Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...

WATSONVILLE—A popular local barbershop will soon move to downtown Watsonville. The Chop Shop is planning to relocate from the city’s outskirts on Freedom Boulevard to the corner of Main Street and East Lake Avenue, according to owner Gabino Varela. The 471 Main St. location currently houses...

WATSONVILLE—Spectrum has opened its first store in Watsonville, featuring the latest devices and accessories for Spectrum Mobile. Spectrum is a suite of communications services offered by Charter Communications, Inc., a broadband connectivity company and cable operator serving more than 32 million customers in 41 states.  “Our...

After a year of ups and downs, things are looking good for wineries in the Pajaro Valley. That is according to two long-standing wineries, both nestled in the Pleasant Valley area between Watsonville and Aptos. Alfaro Family Vineyard-Winery was first established in 1997 by Richard...

Workers are busy Tuesday setting up the bigtop tent for the visiting Circus Vargas in the parking lot of the Capitola Mall.