Business

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...

WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

WATSONVILLE—Major work is underway at the Valley Public Cemetery to make way for hundreds of garden crypts. The move is part of the Pajaro Valley Public Cemetery District’s needed expansion to create more land for burials, said Bob Tanner, Pajaro Valley Public Cemetery District Board...

PAJARO—In a factory centered in a rural stretch of Pajaro, a small team of workers and engineers was busy one Tuesday afternoon hand-building a new line of cross-country racing bicycles they hope one day will be used by Olympic athletes. The work was happening in...

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

WATSONVILLE—A huge line of vehicles is almost constant now in front of A&S Metals on West Beach Street. It’s one of few spots the public can cash in its recyclables, which, for some, have been piling up around the house since the novel coronavirus shuts...

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...