Business

SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from giving their restaurateurs the green light. That’s according to county spokesman Jason Hoppin, who on Tuesday said testing and contact tracing...

The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration. The event included: • Santa and Mrs. Claus greeting  • Coffee and Cars Car Show hosted by...

If specialty meats will be on your table during the upcoming holidays, now is the time to get your order in at two local meat businesses, Freedom Meat Lockers and Corralitos Market & Sausage Co.

A little more than seven decades ago, as the nation recovered from World War II and Main Street America flourished, Taylor’s Office City opened its doors in Watsonville and henceforth became the city’s preferred destination for all manner of office supplies. On June 30, the...

With the pandemic outbreak, most of us heard this warning many times: Stay at home. But that could have been softened a little bit with: “Stay at home and in the garden.” Because, for many of us, that’s what happened: People started plowing deep...

WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those who made their living off of...

Originally headquartered in Scotts Valley, Sustainable Productivity Solutions recently moved to Watsonville, and will hold an open house on Nov. 9 from 11:30 a.m. to 1:30 p.m. at 275 Main St., Suite 450.

WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.  Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.  “We had...

By Erik Chalhoub, Special to the Pajaronian MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its business grows, Watsonville-based Applied Motion Products broke ground on its Morgan Hill facility on Aug. 6. The facility, now under construction...

Once home to the Stoesser Building, the lot has been empty since the 1989 Loma Prieta earthquake caused irreparable damage to the historic structure in the heart of Watsonville’s downtown.