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Watsonville
March 15, 2026

Hampton Inn set to open in March

WATSONVILLE — The new Hampton Inn & Suites on Lee Road is slated for an early March opening. Owner Juggy Tut said he is excited about the doors finally swinging open at the 112-room, four-story inn that has largely been constructed during the pandemic. “We’re looking...

Santa Cruz Balsamics continues to grow

Owner works from Watsonville’s El Pajaro CDC For Kim Tush, the best part of her job is being able to work on her feet. Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...

Giving music stores a chance

For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.

Wood-fired pizza restaurant opens doors in Watsonville

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center. “We’re just happy to be able to open our doors to...

PHOTO: Know your local businesses

People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.

Hard cider business adapts to shelter-in-place

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A sign directed customers to the makeshift pickup window, which the owners have set up during the countywide shelter-in-place order. Natalie Henz,...

New businesses moving into Rancho Del Mar

With updates nearing completion at the Rancho Del Mar Shopping Center, owner Terramar Retail Centers announced five new businesses that will be setting up shop.

Toadal Fitness opens in Watsonville

rick lacross toadal fitness
A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday. “While the previous...

New electric supply store opens in Watsonville

Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.

Kaiser Permanente ‘reorganization’ will not affect Santa Cruz County locations

Kaiser Permanente
SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday. One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state. In addition,...
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‘Catz lose tight battle to Los Alamitos in D-III title match...

So close, yet so far. A historical journey for the Watsonville High boys soccer team came to a heart-rending end Saturday afternoon. The No. 1 Wildcatz...