Business

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

WATSONVILLE—Major work is underway at the Valley Public Cemetery to make way for hundreds of garden crypts. The move is part of the Pajaro Valley Public Cemetery District’s needed expansion to create more land for burials, said Bob Tanner, Pajaro Valley Public Cemetery District Board...

WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.  Watsonville artist Bruce Harman said he started the massive work at the end of August and has squeezed in...

WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community. The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.” “Beer is a way of bringing...

WATSONVILLE—A popular local barbershop will soon move to downtown Watsonville. The Chop Shop is planning to relocate from the city’s outskirts on Freedom Boulevard to the corner of Main Street and East Lake Avenue, according to owner Gabino Varela. The 471 Main St. location currently houses...

Arpana Parti, DDS, has recently opened a new dentist office, Healthy Smiles, in Watsonville at 1970 Main St. in Watsonville Square near Nob Hill Foods.

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...

WATSONVILLE—Watsonville Prep School has found a home in downtown Watsonville. The Watsonville Planning Commission on Tuesday approved plans to remodel a portion of the long-vacant Gottschalks Building on Main Street into a 41,000-square-foot school. Navigator Schools, the parent organization of the charter school, and the Hansen...

SANTA CRUZ COUNTY—Gyms, barbershops, beauty salons, places of worship and shopping malls across Santa Cruz County will all have to close their indoor services on Tuesday, county health officials announced Monday. Retail and existing outdoor restaurant operations are unaffected by the new county health orders...