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Watsonville
April 29, 2026

Vintage houseware store opens downtown

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

Santa Cruz METRO driver shares his ‘love’ for the job

Santa Cruz METRO
WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO. When asked what he liked about his job, he plainly responded, “My job.”  His preferred bus route? “I like all of them,” he said. He said his customers are...

Porter Building again up for sale

Porter Building watsonville
WATSONVILLE—The City of Watsonville is once again looking to fill the historic Porter Building in downtown. City officials on Nov. 12 released a request for proposals (RFP) for the sale or long-term lease of the two-story, 15,000-square-foot building at the corner of Main and Maple...

Second Harvest hosts annual awards dinner

On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.

Craft Bakeshop + Eatery plans soft opening this weekend

Craft Bakeshop + Eatery watsonville
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity. The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...

Ritual Ride opening at The Hangar

WATSONVILLE—Since deciding to open their own business, Dave and Marissa Molinari have learned plenty of lessons. Chief among those lessons: stay positive and remain focused on your goals. “It will never go according to plan,” Dave said. “It’s important to learn and stay positive through the...

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Bamboo Giant offering first-ever nighttime walkthrough experience

Located on a busy thoroughfare between Aptos and Watsonville, Bamboo Giant Nursery and Gardens (BGNG) could easily be driven past without a second glance.  But the nursery, tucked into the side of a hill in a rural, forested section of Freedom Boulevard, is actually one...

Business briefs, March 8, 2019

Business briefs, March 8, 2019

Melee over food cart captures community attention

Linda Garcia hot dog
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters. According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
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PVUSD declares imapsse in negotiations with teachers union, requests state mediation

Pajaro Valley Unified School District on Wednesday declared an impasse in ongoing negotiations with the teachers union, setting the stage for possible intervention by...