Business

WATSONVILLE—A project seven years in the making, the 112-room Hampton Inn & Suites opened its doors Monday morning on Lee Road in Watsonville. The four-story hotel flanks a new Starbucks coffee house and a newly opened Arco gas station and AM/PM mini market, all under...

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18. The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....

PV Chamber Directory

WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community. The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.” “Beer is a way of bringing...

In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.

WATSONVILLE—The Covid-19 pandemic has not yet been as harsh on Watsonville’s economy as predicted, but Finance Department Director Cindy Czerwin at Tuesday’s City Council meeting said it is still too early to “feel totally confident” about the City’s financial future. The City’s sales tax revenues...

WATSONVILLE—Watsonville’s newest charter school now has a permanent home, and a long-vacant building on the Main Street corridor will soon have a new tenant. Watsonville Prep School, which opened in August with 180 kindergarteners, first- and second-grade students, plans to occupy the second floor of...